(Credit: Distant / YouTube stills)
Spell it simple and simple. Art cannot be “put your hands” with AI. It must be denied decisively. Otherwise you will face consequences.
It feels like a creative's unwavering attitude towards ChatGPT is slipping in an age where Nick Cave previously called technology “incredibly disturbing” and openly and proudly shared music videos produced by AI. But that's not possible. And if that's not clear right away, let's break down the reasons.
Hello, I'm Lucy and I'm human. I'm sitting on my laptop now, hearing the sound of my fingers hit the key, stumbling over myself trying to get into the world what's going on with my brain. Before starting this task, I sat here for a while and thought of it. With the subject in front of me, I once again looked into recent AI news from Nick Cave, documenting two things in my body. Firstly, a wave of anger towards the artists I admire. Secondly, fear.
I'm a human and I'm sitting on my laptop writing this now, and I know I can go to ChatGpt and ask, “Write a piece about why AI music videos are bad.” To make it even more scary, I can ask it specifically to write that piece in my style, and the machine can scan the internet, read everything I've written so far, analyze the structure and tone of the sentence, and become me. I already know that it will be replaced to the extent that it should not be impossible.
All artists feel the same now. In Hollywood, workers staged the industry's biggest strike to fight back against the fact that a clause was beginning to include a condition that means studios can own performer portraits. This means you can feed Florence Pugh's images and videos into a machine, turning her tone, her expression, everything about her into her AI. They were able to deepen her and let her play the cartoon. Florence Pugh can become outdated.
In music, a band called Velvet Sunset sparked controversy. With over 1 million listeners each month, they do pretty well for themselves and generate revenue. In fact, they would make a pure profit considering they don't exist. There are no studios to pay, no musicians who need money to survive, no session players who will give wages. They are ai, they are computers. But when they're rake up such streams, the label certainly looks and thinks…wait a second.
When musicians struggle to survive, even artists like Aura Gertland and Billy Marten, who can sell out big rooms, talk about what the financial crisis is facing.
Then we come to the music video. The horror surrounding AI music videos is historical and leads to a wider art form. At the dawn of the MTV era, music videos were kings. The artists will work with famous directors to bring their songs back to life, so that they will win huge budgets and appear to add a whole new dimension to their release. The dawn of streaming, the changes in the way music was consumed and the face of Money Crunch artists, faded the art form.
Now the video is a luxury as many artists may settle on simple lyrics clips and use it to start over or diy the project with creative friends. Recently, there was a swing in the opposite direction as artists went out visually, like Wilf Alice, who has been making short films with director Half Frost and employing a group of dancers. Still, the music video is a cost with minimal return in the epic scheme of song releases. This means that for those who dreamed of making clips and for hired supervisors, their business was already under pressure.
Next, we enter Nick Cave, who proudly confronted AI and shares a cheesy computer-generated video for “Tupelo.” Here's one point to why AI videos are bad. They are ugly. Computers can't grasp beauty. Computers can't really know art because they can't know human emotions and experiences. Compared to what a creative expert can do, what is generated by AI is really not that good.
But beyond that point, there are countless other meanings to go beyond the important and horrifying points of job loss that AI brings, or even further downplaying the creative talents of the world where AI is already trying to starve them. From environmental impacts, environmental impacts, to the ethical considerations of large enterprise-owned computers, it basically uses its own people's work to chew and spit out its own slops.
The bottom line is simple. No AI is required. Currently, there are talented and experienced music video directors all over the world. Up-and-coming people are excellent at their crafts. There's plenty of creative work. There are enough workers, they should be given a job, and instead don't slowly feed their dreams to the computer.
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