Why AI Races Wins by Companies that Improve Product Access

Most companies that currently look at generation AI are asking the wrong questions. They want to know how to improve their products, automate internal tasks, and create clever campaigns. However, companies that win AI races are not necessarily those with the best products. They are the easiest to get. No one expected Domino to become a tech leader. But that's exactly what happened. In the mid-2000s, Domino's focused on digital conversion long before it became cool. They created one of the first pizza tracker apps, allowing orders through voice, smart TVs, smartwatches, Twitter and even emojis they used. It wasn't just about ordering pizza. They wanted to create a frictionless order, and it paid off greatly for them.

How Domino won the AI ​​race before it started

If you invest $1,000 in Domino's stock in 2010, that investment is far more valuable than the same investment in Amazon, Apple, Tesla, Netflix, or Google. Why do pizza chains like Domino's outperform some of the most innovative tech giants on the market? Because they used technology to solve human problems very much. I'm hungry and impatience.

Their pizza wasn't dramatically better, but they can track pizza, customize orders, and deliver without picking up a phone. Convenience was a real product. And that is the often overlooked force of the technology used to remove friction.

Why AI races are acquired for convenience, not for complexity

As generative AI tools become more powerful, many companies are competing to build smarter, faster, and more impressive. But if they overlook ease of use, they lose. Customers care about the ease of ordering, customizing and retrieving without having to view the tutorial.

The next winner of the AI ​​race is a company that applies AI not only to operations but also to access experiences.

Who will be the next domino in the AI ​​race?

Some of the most persuasive players are not traditional high-tech companies. They are companies that serve everyday consumers and use AI to make them easier to access.

All State Using the Generated AI, customers can understand coverage faster, understand file claims more easily, and get answers to confusing documents in simple language. Such speed and clarity in moments of stress make the brand memorable.

Proctor & Gamble Test AI to predict when households need to restock essential items, reducing the need for people to track things and remember them. If parents don't need to consider a lack of diapers or detergents as P&G's systems have already been shipped, then it's loyalty.

Toyota Generated AI is used to create tools that allow employees to prototype design concepts without having to code their experiences. This internal accessibility can speed up innovation and remove technology bottlenecks that often slow down large organizations.

Walmart You can test drone delivery and AI-assisted inventory systems to get your products faster and delayed. We also use generation AI to more responsive and personalize customer service.

Canva I took what made Photoshop and PowerPoint difficult and made them usable for people who don't consider themselves “creative.” Generated AI capabilities now integrated into the platform allow anyone to create professional-grade visuals, documents and even presentations without the need formal design training.

Five brands that can win AI races by making one bold move

Domino's took the page from the Uber model and ordered pizza to be ordered and tracked. When companies realize the value of looking outside the industry, they break out of status and ku's thinking. What can famous companies do with AI that their customers don't expect? That's the question they should ask.

Starbucks AI may be used to provide a “caffeine concierge,” an adaptive system that suggests a drink based on sleep data, weather, mood, or calendar load. A hot and stressful Monday with a back-to-back meeting? You will get a mobile alert that suggests cold brewing with extra espresso, with your name waiting on it.

Southwest Airlines Generated AI can be used to allow travelers to quickly rebook themselves via a simple conversation style interface when flights are delayed or cancelled without waiting. “Want to leave tomorrow morning or get a hotel and have red eyes tonight? Here's your choice.

CVS You may use AI to convert your pharmacy pickup process into a quiet, contactless experience. Based on face recognition or license plate scans, drugs will be distributed to the locker when you pull up without needing an app tap and without waiting. As Amazon goes, but for healthcare.

target They may offer AI-powered “home rhythm” plans. Instead of a shopping list, it might be similar to preparing for an event. If you detect that you have 3 kids with a birthday coming, and you've always forgotten about party decorations, it will send you a full cart review. Add everything with just one click and it will be delivered. Or the balloon is already inflated and ready for pickup.

Coles or Macy's Using the Generated AI, you can flip the fitting room experience by creating real-time costume videos in a 3D avatar rather than a flat image. Scan a QR code and scan a QR code and the virtual twin shows what its outfit looks like walking, sitting or spinning. Such real-time decision help reduce returns and actually make shopping fun again.

These are not large investments in technology. They are curiosity driven ideas based on actual points of pain. The question is, “What slows people down – how can I remove it without asking them to learn something new?”

The secret to winning AI races lies in the path to products

One of the most powerful changes happening in Generating AI is how to change the customer journey. All business leaders should ask: What is it like to have someone receive our products or services today? Where are the hurdles? Where are people confused, late, forced to go find someone for help?

Generation AI provides new tools to answer questions such as:

• Rewrite complex instructions in simple language
• Create a customized shopping experience based on your individual preferences
• Predict when you need to refill, repair or check-in
• Generate visuals and documents so people don't have to wait in other departments

This is to reduce the distance between interest and satisfaction. It creates loyalty and keeps people coming back.

How HR and Internal Teams Support AI Racing

HR can play an important role in:

• Training people to use AI tools that reduce latency and effort between departments
• Encourage teams to see people's ways access Not only the service itself, but their services
• Embed AI flow ency into onboarding and development so people don't get threatened by new tools
• Ask open-ended questions to clarify how to reduce internal friction

A simple exercise is to ask, “If someone had to use our products or services today, but couldn't speak to humans, how long does it take?”

Curiosity is still the key to winning AI races

Companies that are better than others in AI races are companies that not only build better technology, but also ask better questions. Domino asked how people wanted to order pizza. This answer shaped the entire company's strategy and encouraged a level of growth that no one came. Nowadays, all businesses have the opportunity to do the same thing. The next winner in the AI ​​race may not be a high-tech company. It might be a brand that understands how to remove one more step, another delay, another frustration. And that is where real opportunities live.