Today, at a global conversation conference in Miami, we present updates to make WhatsApp a go-to place to do business.
Streamline marketing across WhatsApp, Facebook and Instagram
All of WhatsApp, Facebook and Instagram are streamlining how businesses can create and manage their marketing strategies. All are ADS managers. Businesses of all sizes can now use the same creative setup flow and budget in one central location. Once installed, companies can upload subscriber lists and manually select marketing messages as additional deployments or use Advantage+. AI systems optimize budgets and maximize performance across placements. Once available, companies interested in creating status ads can do so from their ADS manager.
Expanding AI support
As businesses attract more customers, they need additional support to respond to chat influx. This is where AI can help. We are exploring business AI that can create personalized product recommendations and drive sales across any business website. You can then follow up with your customers to answer questions and provide updates in WhatsApp chat. It will expand soon Business Ais More business in Mexico.
Adding call and voice options
It can also be helpful to provide additional support to customers beyond text. Over the next few weeks, large businesses using the WhatsApp business platform can call customers when they want to talk to someone, or call customers directly when they are asked to contact you. You can also send and receive voice messages for additional support immediately, or make video calls that can help with things like telehealth appointments. Bringing call and voice updates to the WhatsApp Business platform will help people communicate in the way that best suits them, paving the way for future AI-enabled voice support. Companies interested in calling for WhatsApp business platforms can work with one of us partner.
We look forward to hearing how these updates can help businesses strengthen their relationships with their customers and increase efficiency.
