What ServiceNow's (NOW) new AI-focused general counsel means for shareholders

• In early January 2026, ServiceNow announced that former Microsoft Chief Legal Officer Hossein Nowbar has joined the company as president and chief legal officer, and that longtime CLO Russ Elmer has moved to the role of special counsel supporting continuity across global legal, compliance, governance, and risk functions.
• This leadership change brings deep experience in AI regulation, data privacy, intellectual property, and geopolitical issues to ServiceNow, as well as further advancing AI-native workflows and cybersecurity at scale through recent acquisitions such as Armis and Moveworks.
• Next, consider how Nowbar's AI and regulatory expertise could impact ServiceNow's AI-centric investment story and long-term growth goals.

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ServiceNow Investment Story Summary

To own ServiceNow, you need to believe in its role as a core AI workflow and cybersecurity platform supported by consistent revenue and profit growth. In the near term, the biggest triggers will be how the market reacts to the upcoming Q4 2025 results and AI adoption trends, while integration and execution surrounding recent acquisitions remain key risks. Hossein Nauber's appointment doesn't significantly change the short-term drivers, but it speaks to how ServiceNow is preparing for increased regulation of AI and data.

Of the recent announcements, the planned US$7.75 billion acquisition of Almis is the most relevant here. Just as regulators, customers, and partners focus on AI, security, and data governance, ServiceNow will become more deeply embedded in managing cyberattacks. Combined with the advancement of Moveworks and our broader AI platform, this transaction is at the heart of our current catalyst, proving that AI-native workflows can support sustained growth while managing the complexity and risk of large, secure acquisitions.

But behind the AI ​​opportunity, investors should also be aware of the less obvious risks that could arise from failed integration between Armis, Moveworks, and new AI products…

Read the full story on ServiceNow (it's free!)

The ServiceNow story projects $20.3 billion in revenue and $3.3 billion in revenue by 2028. This would require an 18.9% annual revenue increase, or an increase in revenue of approximately $1.6 billion from the current $1.7 billion.

ServiceNow's projections reveal how a fair value of $225.84 is calculated, a 59% increase over the current price.

explore other perspectives

Some of the most optimistic analysts assumed that revenues could reach around USD 20.3 billion and profits of USD 4.2 billion by 2028, but this is much more bullish than the underlying outlook and could be challenged or strengthened as leadership changes or AI regulation evolves, so it's worth considering how these risks and benefits can be viewed differently.

Check out 23 other fair value estimates on ServiceNow – Why the stock is only worth $198.97!

Build your own ServiceNow narrative

Don't agree with an existing story? Create your own in under 3 minutes. Following the herd rarely yields exceptional investment returns.

• A great starting point for ServiceNow research is an analysis that reveals four key benefits that can influence your investment decision.
• Our free ServiceNow research report provides comprehensive fundamental analysis compiled into a single visual (Snowflake), making it easy to assess ServiceNow's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary using only unbiased methodologies, based on historical data and analyst forecasts, and articles are not intended to be financial advice. This is not a recommendation to buy or sell any stock, and does not take into account your objectives or financial situation. We aim to provide long-term, focused analysis based on fundamental data. Note that our analysis may not factor in the latest announcements or qualitative material from price-sensitive companies. Simply Wall St has no position in any stocks mentioned.

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