Sam Bulsara Discusses Three Pillars That Will Fundamentally Change India’s Consumption Story
The CMO’s Chalcha-Kolkata chapter will feature a special keynote by Madison World Chairman Sam Bulsala, sharing insights on “The New Mandate in Changing India” and some insights into the country’s evolving landscape of marketing and advertising. provided a valuable perspective of .
CMO Chalcha – Kolkata Branch: Harnessing India’s New Growth Engine
Adgully is the latest edition, CMO’s ‘Charcha – Kolkata Edition’ for Eastern Market (West Bengal, Assam, Arunachal Pradesh, Meghalaya, Manipur, Mizoram, Nagaland, Tripura, Sikkim, Orissa) puts the spotlight on.
How video, voice and language are reshaping today’s marketing landscape
In recent years, especially during the pandemic, brands and companies have accelerated their transition to digital. And his three powerful elements – video, voice and language – have emerged as key drivers of this transformation. Together, they are reshaping the marketing landscape and revolutionizing the way brands communicate with their audiences.
Social media could be the most important weapon in a marketer’s arsenal, experts say
In honor of Social Media Day, celebrated annually on June 30th, Adgully will host #GullyChat, the industry’s first Twitter initiative on June 28th, 2023, spotlighting “Social Media Marketing – New Trends and Best”. I was. Practice for 2023”.
Navigating the world of AI-powered martech: Neeraj Garg reveals key strategies for success
In this interview with Adgully, Neeraj Garg, Vice President and Head of Engineering at AGL (AdGlobal 360), details the different ways marketers can use AI-powered solutions to transform their marketing campaigns. digging down. He explores how AI is currently being used in the martech industry to enhance marketing campaigns and personalize customer experiences.
Today is the era of platform-first content strategies: Girish Upadhyay, Axis My India
In this interview with Adgully, Axis My India Chief Marketing Officer Girish Upadhyay delves into the key findings of the CSI report, discussing overall household spending trends, rural and urban households differences, health-related item consumption patterns, media consumption habits, OTT platform preferences and subscriptions.
How Danzo’s Marketing Strategy Balances Consumer Love and Brand Integrity
In an exclusive conversation with Adgully, Dunzo’s GM of Brands and Marketing Tanveer Khan discusses maintaining Dunzo’s brand presence in the cluttered on-demand delivery space and how the company’s marketing strategy makes people love it. and its core combined. brand etc.
Gaming industry is at an inflection point as it hits $5 billion in revenue by 2027: Varun Ganjoo
In a conversation with Adgully, Baazi Games CMO and co-founder Varun Ganjoo discusses the key trends that will dominate the gaming industry this year, how brands are beefing up their offerings, and self-regulatory bodies. I will talk about the introduction of
More content types could increase ad revenue and engagement by 40%: Yashash Agarwal
In a conversation with Adgully, Gamezop CEO and co-founder Yashash Agarwal discusses Gamezop’s growth and entrepreneurial journey, the Indian gaming ecosystem, tackling challenges, and how up-and-coming entrepreneurs are venturing. Talk about what you need to do to be successful. .
Mihir Sanchala on how PlayerzPot is leading the way in gaming change
In this interview with Adgully, PlayerzPot Media Chief Technology Officer (CTO) Mihir Sanchala discusses the gaming industry with a focus on responsible gaming, user security and innovative features. Sanchala will elaborate on how PlayerzPot has successfully overcome challenges, the unique gaming experience PlayerzPot offers, the impact of emerging technologies on the industry, and the platform’s future technology roadmap.
Consumers Want More Immersive Experiences When Choosing Brands: Charu Malhotra
In a conversation with Adgully, Charu Malhotra, vice president and head of marketing at Hindware Ltd, discusses major shifts in consumer behavior, increased integration of voice and virtual technology, and the rise of smart products in the bathroom. I will tell you.
We aim to be the only scooter of choice for wealthy consumers: Apoorva Saigal
Apoorva Saigal, Head of Corporate Communications and Two-Wheeler Marketing at Piaggio Vehicles Pvt Ltd, discusses the company’s growth, media mix strategy, brand communication strategy and Vespa’s history in a conversation with Adgully.
The world is moving towards a more performance-centric ecosystem: Tanima Dhawan
In a conversation with Adgully, Tanima Dhawan, director of human resources at Zoo Media, acknowledged the importance of good and effective leaders, rather than just focusing on things like gender and balancing remote work. I would like to talk to you about today’s organization.
PR today is no longer just about building strong relationships with the media: Asif Upadhye
In a conversation with Adgully, SPRD Director Asif Upadhye discusses how to tailor public relations strategies to each client, SPRD’s unique and innovative approach, handling crisis communications to clients, and more.
Car buying trends in India are shifting to digital platforms: Kunal B Marjadi
In partnering with Adgully, Kunal B Marjadi, Vice President of Marketing, Consumer Business at CarTrade Tech, discusses delivering real value to users, preference for used cars in a post-COVID-19 scenario, and more .
