Unity Announces Generative AI Marketplace for Video Game Developers

AI Video & Visuals



Unity has opened a new virtual marketplace hosting generative AI tools and systems for video game creators. This software developer is a portfolio of generative AI apps that help in-game non-players his character’s her AI enhancements, provided by approved third-party developers such as Replica, Leonardo AI and Inworld. Expanded his existing Unity Asset store.

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The marketplace is designed around offering generative AI tools from various startups, with an initial lineup of 10 partners. These include visual and video asset generators Atlas, Layer AI, Leonardo AI, Polyhive and Zibra AI, as well as AI audio generators LMNT and Replica Studios. AI behavioral programming tools are provided by Convai and Inworld AI, and Modl.ai’s generative AI platform to streamline game development completes the initial cohort of the market.

“We know AI will continue to have a major impact on the gaming industry, and we believe that developers are rapidly demanding more AI tools,” said Ralph Howert, senior vice president at Unity. said. “The new AI Marketplace in the Unity Asset Store not only gives creators access to AI solutions, but also makes it easier for them to choose the right solution for their project needs. Committed to discovering and delivering AI tools, we provide a trusted marketplace for developers to effectively leverage the power of AI directly in the game development process through the Unity Editor. .”

This marketplace is part of a larger deployment by Unity around generative AI, including the new Unity Sentis and Unity Muse platforms. Sentis allows developers to incorporate neural networks into their games, allowing Muse to leverage AI to create assets for their games. Muse also comes with a generated AI chatbot for troubleshooting issues, named Unity Muse Chat.

Unity’s successive generative AI releases are consistent with the trend of video game developers pursuing generative AI ideas. What stands out, however, is the holistic approach to using Unity and partnering with others. The closest thing is Nvidia and its Avatar Cloud Engine (ACE) for Games toolkit, which allows you to create more realistic and dynamic virtual people that you can interact with your players. Meanwhile, in his March, Roblox began incorporating generative AI tools for writing code for objects and their behavior in virtual environments. Meanwhile, digital human creator Didimo introduced his Popul8, which uses generative AI to fine-tune uploaded character templates into hundreds of stylistic variations. of the game. Scenario also uses generative AI for video game art, and games his publisher Latitude utilizes advanced language models to run his AI Dungeon.

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