The UK’s Competition and Markets Authority (CMA) has launched a large-scale study on the growth of artificial intelligence (AI) in modern markets with the aim of analyzing the risks and rewards of implementing this technology.
as surfaced by euro gamerWith studios around the world increasingly adopting assistive AI lighting and artwork, this study could have a major impact on the gaming industry.
Recently, some background environment artwork from Squanch Games was revealed. high on life Produced using AI tools. Additionally, Ubisoft recently announced that it will use its proprietary AI lighting tools to help narrative designers create the first draft of dialogue for the game. Both announcements met with significant backlash, but vocal criticism of possible job losses and cuts to paid work doesn’t seem to be enough to stem the rise of AI.
read: Ubisoft faces major backlash after unveiling AI lighting tools
The CMA’s research will reportedly focus on the application of AI in the consumer marketplace and its impact on competition, consumer protection, privacy, and copyright.
“AI has been on the radar for some time, even though AI has exploded into the public eye over the past few months,” CMA CEO Sarah Cardell said in a press release. said like this.
“It is important that UK businesses and consumers have immediate access to the potential benefits of this innovative technology while people are protected from issues such as misinformation and misleading information. Our goal is to help develop this rapidly expanding new technology in a way that ensures open and competitive markets and effective consumer protection.”
The CMA review is expected to provide analysis on the underlying models of AI and provide guidance to both creators and consumers of AI-enabled products. The most interesting part of the investigation may relate to the impact of technology on UK copyright. Previous court decisions have determined that AI-generated content is not created by humans and therefore cannot be copyrighted.
If the study reaches similar conclusions, games and other media that rely heavily on the adoption of AI could face similar problems in maintaining copyright in the UK, and the decision It can have a wider global impact.
The CMA is currently soliciting input and evidence on AI technology from stakeholders, and submissions to the study are expected to close on June 2, 2023. The organization outlines the September 2023 release for a complete report and findings on the impact of AI in the latest markets. .
