AI now allows users to turn video captured on the phone into a much more professional output
The global AI video generation market continues to accelerate. Grand View Research believes it will be worth $555 million in 2023, but by 2030 it will reach nearly $1.96 billion. This corresponds to 20% annual growth.
However, competition in this new market is tough, with fast-growing businesses like Runway, Invideo, Synthesia and others providing tools that make it easy for anyone to generate professional videos for social media and consumer marketing.
Founded in San Francisco by Shivali Goyal and Pritish Gupta last year, the company is today unveiling a $3 million funding round. “We have built Trumper to enable anyone who can turn quick recordings into useful, searchable, scalable, sophisticated videos that are useful, searchable, scalable,” says Goyal, the company's CEO.
Trumper bets that there is a massive market for AI-generated videos that goes beyond the smooth content marketers and creators are currently targeting consumers. “We want every business expert to make a video,” Goyal says. “But there's nothing that's easy and cost-effective for them to do that.”
Think of your IT team as deploying new software across your business. A how-to-it video is an easy way to tell your colleagues how to adopt it. Imagine a product development team that is constantly designing new features. Demo videos for sales teams can show customers what to sell. Or consider the learning and development teams. This is always thinking about how I interact with my colleagues. Video training content could be the answer.
Trumper said the platform allows any of these teams to create their own videos without the support of colleagues from other parts of the business or from third-party providers. They create rough recordings of themselves on the screen – via familiar tools such as Zoom, and upload the video to Trumper. Recordings turn into a sophisticated product that incorporates narration, avatars, graphics, and other features the creator wants.
Tructeal, who can create videos that look high quality but also provide support for the content of the video, says Goyal, who edits the original recording of the presenter so that the final version is clearer and more convincing. And once the video is finished, colleagues from other countries can create additional versions as they are personalized for specific recipients.
This is a simple idea that appears to have gained a lot of traction. Though Trumpeter was launched only in December last year, it has already signed up to around 10,000 users, ranging from small startups to many large companies. For example, Global Drinks Giant Diageo uses this tool. So does Amazon.
“Initially, I got Trumper just to train my teams with software, but it quickly spread to seven or eight features within the company,” says Karthik Chakkarapani, senior vice president at Zoura, another early adopter. “Each of them finds their own use cases for the tool.”
“It was a real word-of-mouth success story,” Goyal said. “Many times, one person in the organization would mention a colleague after they started using us, or ask how someone who saw their videos made it.”
That sense of momentum has attracted investors' attention. Today's seed funding round is led by RTP Global and Salesforce Ventures, with participation from a group of over 40 angel investors, including CIOs and CTOs.
“Trupeer is rethinking content creation by creating things that were once complex, expensive, manual, instant and scalable. From onboarding to support and training videos, they have access to high-quality product content in minutes.”. “They are clearly building something that resonates with their passionate customer base.”
Seed Round will give Trumper additional financial firepower for further product development and build a more formal to-market business. “Our ambitions are global,” Goyal says. “I think this product is worthy of participating in companies all over the world.”
