- B2B payments platform TreviPay is introducing new solutions to help suppliers stay engaged with customers and discover dormant buyers.
- The new service, TreviPay Growth Center, leverages transactional data, behavioral insights, and predictive insights to help businesses identify early signs of buyer dormancy, allowing teams to intervene with targeted outreach and new incentives.
- Kansas-based TreviPay made its Finovate debut at FinovateFall 2022 in New York.
New services for B2B payment platforms trevi pay It helps businesses identify buyer needs and trends, address buyer dormancy, and optimize critical steps in the order-to-cash (O2C) process. Trevipay’s growth centeris located within the TreviPay Client Portal and features a variety of customizable add-ons designed to help businesses deepen relationships and increase engagement with buyers.
Many suppliers face the challenge of not only acquiring new buyers, but also maintaining engagement with current buyers. The TreviPay Growth Center combines transactional data, behavioral insights, and predictive intelligence to help customers identify early signs of customer dormancy, enabling sales, operations, and finance teams to engage with these buyers before revenue is impacted.
“TreviPay’s network was built to help businesses grow,” said Dan Zimmerman, TreviPay’s chief product and technology officer. “The Growth Center helps our clients use predictive insights to identify changes in buyer behavior, re-engage customers, and measure the impact of incentives without adding work from other teams. This is part of how our clients deliver value that can’t be easily replicated and protect long-term program performance.”
TreviPay’s Growth Center is the latest example of how AI is being used as an intelligence layer to predict risk, prevent revenue leakage, and strengthen buyer-supplier relationships. Growth Center provides buyer insights that help sellers understand purchasing trends and engagement signals. It provides predictive insights that help businesses identify buyers at risk of becoming dormant, allowing them to engage with buyers with targeted outreach and new incentives. The new product also includes tools that support testing and iteration, allowing teams to improve campaign performance over time. It also features rebate management with easy-to-set-up incentives and automatic tracking and reporting.
TreviPay Growth Center is expected to be generally available in Q2 2026. The company said it continues to develop the technology, highlighting a recent pilot test with a US-based retailer during which TreviPay’s AI and machine learning models accurately predicted which buyers would go dormant. TreviPay reported that all tests resulted in new spending increases, including approximately 60 previously dormant buyers who made a total of $103,946 in purchases within eight days of outreach triggered by TreviPay’s predictive signals.
Founded in 1980 and headquartered in Overland Park, Kansas, TreviPay debuted at FinovateFall 2022. At the conference, the company demonstrated its Small Business Supplier Payments Network (SBSN), which enables banks to offer new products to small business customers by leveraging the B2B trade credit market for small businesses.
TreviPay started its service in 2026. Payment by invoice solutions that enable visa Issuers can leverage Visa credentials to pay suppliers. The partnership combines TreviPay’s order-to-cash automation technology with Visa’s commercial payments capabilities, enabling issuers to move from disconnected B2B spending processes to strategic issuer-funded invoice-based transactions.
“For years, banks have been looking for scalable ways to capture the majority of B2B payments that still occur off-card,” said TreviPay CEO Brandon Spear. “TreviPay Pay by Invoice unlocks that opportunity. By integrating our order-to-cash automation with Visa’s network capabilities, issuing banks can offer their commercial customers a modern credit solution that automates invoicing and provides the flexibility that business buyers have come to expect.”
Photo by Alla Kemelmakher on Unsplash
View: 39
