Converted, a digital innovation and marketing solutions company, has entered into a strategic partnership with the Arab Academy of Science, Technology and Maritime Transport (AASTMT) to introduce a professional education program focused on automated marketing powered by artificial intelligence.
The partnership aims to equip students and young professionals with practical skills tailored to the evolving demands of the global labor market, especially in digital marketing, data analytics and marketing automation. This program is integrated into AASTMT's academic services as part of the Academy's continued efforts to enhance industry-oriented education.
The program focuses on practical training that combines academic learning with real-world applications, the partners said. Covering areas such as consumer behavior analysis, using AI-powered marketing tools, and designing and executing automated marketing campaigns that deliver measurable performance outcomes.
Hilda Louka, general manager of Converted, said the partnership aims to bridge the gap between traditional academic education and the rapidly evolving job market, providing students with applied knowledge and exposure to the technologies that are currently shaping the marketing industry.
Mona Fuad, dean of the Faculty of Engineering and Technology and dean of AASTMT's Smart Village Campus, said the program strengthens the academy's educational portfolio by providing training in line with international standards and practical skills related to the digital economy.
The program will launch in November 2025 at AASTMT's Smart Village Campus in 6th October City and is positioned as a platform to integrate academic instruction and industry experience in one of the fastest growing global sectors.
Converted develops AI-based digital marketing and automation solutions designed to improve business performance through data-driven strategies. AASTMT, on the other hand, is a regional educational institution offering science, technology and maritime programs with a focus on supporting economic and social development across the Arab region.
