Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, recently announced that Tractor Supply Company has selected its intelligent pricing platform to scale loyalty-enhanced pricing across its retail network.
Tractor Supply operates more than 2,200 stores with a strong e-commerce presence. The retailer selected Revionics' Base Price and Markdown application to provide advanced capabilities to streamline and automate pricing across locations and products, even as consumer demand, market conditions and other factors continue to change.
“Tractor Supply is focused on providing our customers with what they need, at the low prices they deserve, every day. Our collaboration with Revionics plays a key role in our ability to provide the most competitive prices to our customers. Revionics' scale, sophistication and ability to price at a local level are very strategic to our business, and we look forward to continuing to benefit from the company's technology platform.”
Matt McGrath, vice president of pricing, events and presentations at Tractor Supply
A Revionics customer since 2010, Tractor Supply continues to explore new ways to leverage artificial intelligence, advanced analytics and science to deliver prices that meet customer expectations and achieve positive results.
“By investing in a deep understanding of their customers, convenient neighborhood locations and customer-centric pricing, Tractor Supply is doing all the right things to continue to provide their customers with legendary service and earn their continued loyalty,” said Scott Zucker, general manager of Revionics for Aptos.
“The retailer has done an incredible job of meaningfully leveraging AI across the enterprise in functions such as customer service, inventory availability and, of course, pricing. We're proud to be Tractor Supply's long-time partner in pricing excellence and innovation.”
Scott Zucker, General Manager of Revionics
