Advances in artificial intelligence make this technology more powerful and accessible to businesses than ever before. In fact, according to Verizon Business's 6th Annual SMB Survey, 38% of SMBs currently use AI.
Generator AI (Genai) has proven to be particularly useful in streamlining business operations by taking on tasks such as content creation, estimation generation, and even customer personality profiling. Below we present some generic AI tools and their use cases, as well as tips for choosing the right solution for your business.
[Read more: Traditional AI vs. Generative AI: A Breakdown]
Generation AI Tools for Small and Medium Enterprises
While the well-known ChatGPT can be a good starting point for a wide range of Genai use, these five generation AI tools may be more useful for businesses that handle certain types of creative and technical tasks.
Cap Cut: For creating and editing videos
CapCut reduces workload by automatically cutting clips, adding transitions and narration, and upscaling footage. Free AI video generators can turn written ideas into downloadable videos within seconds, making them faster.
“[Tools like CapCut] “We're excited to see the team's efforts to help people understand how they're doing,” said Daniel Irez, founder of Viral Coach.[This leads] Faster turnaround times and increased profitability with professional content that your audience is interested in. ”
Claude: For research and marketing content generation
Claude is like a brainstorming buddy that helps users refine marketing material, generate code and data, and conduct research.
“I use it [Claude] “We've seen a lot of effort into creating a great deal of exploring our lives,” said Linda Pophal, founder and owner of Strategic Communications.
[Read more: AI Tools for Small Business Marketing]
ElevenLabs: For speech synthesis
ElevenLabs uses generator AI to develop high quality, realistic voices. From text to speech and audio cloning to dubbing, companies can help scale digital content easily.
“tool [like ElevenLabs] “We're looking for a great deal of food and food,” said Jake Heiten, CEO of Superior Supplement Manufacturing.
Eumontic AI: for personality profiling
Humanic AI predicts the personality of target buyers to help businesses fine-tune user experiences and tailor messaging to individual needs.
Tatiana Teppoeva, Ph.D, AI strategist and founders of one nonverbal ecosystem use tools like this to help clients analyze buyer signals, personalize messaging and communicate more clearly.
“This approach will make AI a Trust Builder, Conversion Enhancer and strategic differentiator in selling high-ticket B2B,” Teppoeva said.
Replica: for app and site development
REPLIT allows businesses to quickly build apps and websites by sharing simple prompts via chat. According to Wyatt Mayham, CEO and co-founder of Northwest AI Consulting, the tool can offer significant savings to businesses.
“We usually have to pay $400,000 to Dev Shop for some of the tools we've built, or we'll have someone separate from our in-house team from our client projects to build it,” Mayham explained. “Using the AI tools in Replit, I launched apps for lead tracking, content generation and internal dashboards in a few days.”
I use it [Claude] From research to outline generation, interview questions, content assessment, everything.
Linda Popal, founder and owner of Strategic Communications
How to Choose the Generation AI Tools That's Right for Your Business
These expert-supported best practices will help you find the ideal tool that suits your business needs.
Identify your business needs and current operations
Coastal Construction Chief Investment Officer Patrick E. Murphy advised “employing AI for AI.” Instead, he encouraged small business owners to start with real business problems and find ways to solve them.
“Look for tools that can save time, improve quality, and unlock new revenue streams,” he said.
Equally important is how well the tool fits into existing workflows. “It should feel like a natural extension of the current process, not a mess,” Murphy added.
Do your research and then try out your top candidates
When choosing a tool for the future, Teppoeva recommends starting your research with free online resources and try out top solutions.
“We evaluate each one not only for speed, but for how well it is reflected… we evaluate the emotional tone, presence, and authority,” Teppoeva said.
Accuracy is also important when evaluating tools. You don't have to spend valuable time rewriting major errors or recreating prompts. Consider running your own tests by looking for tools trained with clean, robust and unbiased data and seeking “known” results that can be cross-referenced.
That being said, it is important to explain the level of human approval, as even the best genai models can sometimes make mistakes.
“Everyone using these tools needs to commit to accuracy and fact-checking,” Pophal said. “It's not just about letting content be generated without supervision.”
[Read more: A Small Business Guide to AI]
Measure ROI and business impact
Like any new initiative, you need to assess the return on investment for the Genai program you use. When deploying the tool, Hiten recommended starting with a small pilot program and expanding “only if revenue or efficiency can be measured.”
Beyond these hard numbers, think about how much the tools complement the strengths of the team's people.
“can [it] Can you help me sell more effectively? Do you want to build reliability faster? Will it give you a more presence? “Tep Eva said.
CO-We aim to bring inspiration from leading, respected professionals. However, before making business decisions, you should consult with an expert who can advise you based on your individual situation.
Partnership with
Improve AI flow
Potential returns such as increased revenue, faster time to market, and return on investment (ROI) can make AI a valuable investment for SMBs looking to succeed in a competitive market. Through this learning path, you will gain a comprehensive understanding of AI.
learn more
Published
