Apple CEO Tim Cook boasted about the possibilities of AI and the company's approach of developing it with all the rare hands reported today Bloomberg. Apple has been slow to deploy some of its AI features and has stumbled over planned upgrades that drive AI to SIRI.
The executive gathered staff in an auditorium on Apple's campus on Friday in Cupertino, California, and told the AI revolution was “large but big” as the internet, smartphones, cloud computing and apps. “Apple has to do this. Apple does this. This is ours,” Cook told employees. “We're going to invest in doing that.”
Cook also appears to have pointed out how the company is “rarely the first” in categories such as PCs, smartphones, tablets, and MP3 players, but Apple eventually created a “modern” version of them. “This is how I feel about AI,” Cook said. Bloomberg Report.
Software chief Craig Federighi also spoke and discussed the delays in Siri and how they initially wanted to build it with a “hybrid architecture.” Under that plan, one system will handle what Siri can do now, and the other will be driven by LLMS, but “I realized that that approach will not reach Apple's quality,” he said. The new plan is to move everything into a new architecture.
