tick tock announced that it is expanding the labeling of AI-generated content within its short-form video app by automatically labeling AI-generated content on third-party platforms.
Clear labeling of AI-generated material is one of the demands from the music community, allowing both users and the music industry to see which content is entirely generated by AI. Masu. Politicians and news organizations are making similar demands, increasingly concerned that AI-generated content will exacerbate the fake news problem and be used to influence elections.
“Our users and creators are extremely excited about AI and what it can do for their creativity and ability to connect with their audiences.” adam presserTikTok's head of operations, trust and safety told ABC News. “And at the same time, we want to help people understand what is fact and what is fiction.”
TikTok already uses its own AI tools to label content created, and the app's existing rules require creators to manually add labels for AI-generated content. However, the company also plans to use digital watermarks in AI-generated content created on other platforms to label that content.
This initiative was made possible through participation in other industries. Coalition on Content Origin and Authenticitydeveloped the Content Credentials specification.
microsoft, Google, adobe And – as of this week – open AI Everyone is part of that coalition; Recording Industry Association of America, Universal Music and Sony Corporation. However, there are still some notable gaps in their membership among popular AI platforms.
As lawmakers around the world seek to regulate AI, labeling AI-generated content is certain to become a new regulatory requirement. The recently passed EU AI law states that “providers of AI models that produce synthetic audio, images, video, or textual content must ensure that the output of the AI system is marked in a machine-readable format and that the output is artificially generated or manipulated. shall be guaranteed to be detectable as
TikTok is already facing political woes in various countries over its systems for dealing with harmful content and its ownership by China-based ByteDance, so it's hard to get ahead of the curve when it comes to labeling the output of its generative AI. It will probably be valuable for a while to be considered as such.
