TikTok adds content authentication technology to label AI-generated videos

TikTok will begin labeling AI-generated content from other platforms using its Content Credentials system, the company announced Thursday. TikTok is said to be the first video-sharing company to introduce technology that automatically adds metadata to images and videos (audio-only content tools are coming soon).

TikTok already requires users to label their AI use, and “realistic” AI-generated content and content created with TikTok's AI effects system will be automatically labeled. As AI becomes more prevalent on the internet, similar rules are being introduced into the meta.

The new automatic labeling comes courtesy of TikTok's partnership with the Coalition for Content Provenance and Authenticity (C2PA), a group of technology and media companies including Adobe, BBC, Google, Intel, Microsoft, OpenAI, and Sony. I will. Its technical specifications allow it to authenticate the source and history of media and allow it to move between platforms with media data, even when content is downloaded.

“TikTok has a vast community of creators and users from around the world, and we are excited to welcome them to both C2PA and CAI as they embark on a journey to provide greater transparency and trust on the platform. '' said Dana Rao, Adobe's General Counsel and Chief Trustee. “At a time when all digital content can be tampered with, it is essential that we provide a way for the public to discern what is true. Today's announcement is an important step in achieving that outcome,” police said in a statement. That's a big step.”

TikTok said it would implement new tools “in the coming months” and said it had joined Adobe's Content Authenticity Initiative, adding that automatically labeled, AI-generated content on TikTok will start slowly and grow over time as other platforms adopt it. He pointed out that the number will increase over time. technology.

The company also committed to working with Mediawise to create 12 videos over the next year to help users improve their media literacy skills. TikTok will also launch a campaign on AI labeling and misleading AI-generated content in partnership with human rights and video organization WITNESS.