To compete with Google, Microsoft has introduced AI to accelerate its search business. The move gave the company some momentum, with its search engine seeing a 40% increase in users on a year-over-year basis, according to the latest numbers shared by Microsoft CEO Satya Nadella.
Microsoft's earnings for the quarter ended March 31 were all about how AI helped the company scale its business. Nadella said during the earnings call that Microsoft Bing has surpassed his 140 million daily user milestone. This is a 40% increase from last year, when Microsoft first announced Bing AI.
The AI-powered search engine has made significant progress with the introduction of Copilot, reaching more than 100 million daily users in March 2023. Originally named “Bing AI Chat,” it is now rebranded and known as Copilot.
“Search and news ad revenue excluding TAC increased 12%, better than expected, due to continued volume growth and increased engagement in Bing and Edge,” said Microsoft CFO Amy Hood. ” states.
Copilot mobile downloads increase: Nadella
Nadella also said Copilot's mobile app downloads spiked after the Super Bowl ad.
“During the quarter, we also rolled out Copilot to our advertising platform, helping marketers use AI to generate recommendations for product images, headlines, and descriptions,” the CEO said.
Nadella said in the same earnings call that the company is also focused on security because it is now Microsoft's “number one company.” 1 priority.”
“Security underpins every layer of the technology stack and is our top priority. ,” Nadella said.
Microsoft's earnings for the quarter ended March 31 were all about how AI helped the company scale its business. Nadella said during the earnings call that Microsoft Bing has surpassed his 140 million daily user milestone. This is a 40% increase from last year, when Microsoft first announced Bing AI.
The AI-powered search engine has made significant progress with the introduction of Copilot, reaching more than 100 million daily users in March 2023. Originally named “Bing AI Chat,” it is now rebranded and known as Copilot.
“Search and news ad revenue excluding TAC increased 12%, better than expected, due to continued volume growth and increased engagement in Bing and Edge,” said Microsoft CFO Amy Hood. ” states.
Copilot mobile downloads increase: Nadella
Nadella also said Copilot's mobile app downloads spiked after the Super Bowl ad.
“During the quarter, we also rolled out Copilot to our advertising platform, helping marketers use AI to generate recommendations for product images, headlines, and descriptions,” the CEO said.
Nadella said in the same earnings call that the company is also focused on security because it is now Microsoft's “number one company.” 1 priority.”
Expanding
“Security underpins every layer of the technology stack and is our top priority. ,” Nadella said.
