The (Non-)Real World of Generative AI

Please imagine the scene. Movies made without humans, music videos without artists singing, and ads made entirely by computers. Once upon a time there was a bit of futuristic fun at Jetsons, but now artificial intelligence (AI) is all the rage.

Frightening to some and amazing to others, AI is transforming the way we live, interact, work and play. Generative AI, in particular, has recently been in the spotlight with the launch of tools such as ChatGPT. Generative AI, also known as Gen AI, refers to machine learning algorithms that can take existing content and create new content such as text, images, music, and code. A kind of creative machine that can generate its own output after understanding patterns and relationships in the data it is trained on.

Tools like ChatGPT (an acronym for Chat Generative Pre-trained Transformer) have been around for a while, but increased accessibility and awareness have pushed generative AI into the mainstream. Launched last year by Open AI, ChatGPT is a free natural language chatbot. He will answer any questions you have.

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You can use this and generative AI tools in general to come up with catchy headlines, create works of art, write scientific papers, and more. You can also use it to write articles about generative AI.

But what does that all mean? Co-founder and managing partner of Remagine Ventures, Few are in a better position to ask Eze Vidra. Remagine Ventures has been investing in generative AI since early 2019, before the term “Generative AI” even existed.

Vidra, former general partner of Google Ventures, said: “If you listen carefully, you can hear some leaders in the tech and venture world calling Generative AI the next big platform shift since mobile phones, the early days of the internet, Web 2.0, and social media. It can also be compared to the beginning of , when many ideas were funded and failed, but that era also gave birth to Google, Amazon, Facebook… and we saw great results. I believe it will, and so will the generative AI space.”

ChatGPT is the best-known product, but Vidra said it is just one of over 800 generative AI companies.

The potential is staggering. According to the Financial Times, generative AI startups have attracted more than $21 billion in investment from him, of which $11 billion was invested in his first quarter of 2023. “We are definitely at the peak of the hype,” says Vidra. PWC reports that Generative AI will contribute his $15.7 trillion to the global economy by 2030.

Not surprisingly, Israel is a major innovator. Mr Vidla said: “Israel has long been a strong producer of AI startups. Israel will have a great starting point to dominate the generative AI space.”

Remagine recently published the first Israel-generated AI landscape map mapping 68 startups operating in this space (attached image). “We know there are many more startups in this space that choose to stay stealthy, as well as incumbents like Wix, which provides AI to help create text for websites. increase.”

Dr. Eli Brosh, Head of AI Research at Wix, said: “The development of generative AI has created an opportunity for content creation that will change the way we work. By incorporating the latest AI technologies into Wix products, we are removing the barriers that typically complicate website building for users. , helps users keep their sites up-to-date and branded with the latest web technologies.We provide users with professional web designers and content writers to assist them in the creation process. Over the years, we’ve been developing AI and integrating it into the Wix Editor to help our users at different stages of the creative process.”

Other Israeli companies innovating in this space include AI 21 Labs, developers of the ChatGPT alternative Jurassic LLM (Large Language Model), a product that lets users rewrite, summarize, and enrich text. There is Wordtune, D-ID that enables conversations, and more. Avatar.

Earlier this year, McKinsey & Company acquired Tel Aviv-based AI company Yguagio to bolster its AI business. Ben Ellencweig, senior his partner and global leader at McKinsey & Company Analytics Alliances and Acquisitions, said: We’ll explore how ChatGPT and Gen AI can be used to create business value, down to risk thinking and risk mitigation (responsible AI), and how they will change the way we work. I have spoken with hundreds of clients.

“Gen AI will change the way we all work, change roles and create new roles. is to redirect people to

Iguazio co-founder Asaf Somekh adds: We work with companies to take the large-scale AI models created and fine-tune them for use cases, such as more sophisticated chat bots to support clients. ”

Media and entertainment are particularly susceptible to technological disruption. Vidra explains: Generative AI automates this process. Suddenly, anyone with internet access could start creating content at scale, and social media networks spread that content rapidly. ”

But generative AI has its limits. It may not necessarily be accurate and may contain factual flaws, biases or misinformation. “You can’t rely blindly on quality,” he says Vidra. “Generative AI is very powerful, but it’s important to remember that it’s still in a relatively early stage of development.” We are concerned that it could be used to spread disinformation or use powerful tools maliciously,” he added. Regulators are beginning to work on ways to curb these risks, but ultimately it is up to businesses to ensure that rules and codes of ethics are imposed to minimize the negative impact. ”

Generative AI is advancing every week, but what does this really mean for our work?

At least 10% of work tasks for nearly 80% of employees could be affected, report says AI will replace 300 million full-time jobs and a quarter of work tasks in US and Europe There is a possibility. Perhaps the most affected are interpreters, poets, writers and journalists (goku goku). The least is food service, manufacturing and construction.

Should I be concerned? “You don’t have to worry about work,” Somek reassures. “Gen AI has been around for a while and should be thought of as a way to get support for writing articles in a faster, more efficient way. can be increased.”

And Vidra says: “I think generative AI can automate the content creation process, but it can never fully replace journalists and writers. I believe people will start using AI agents for their jobs, and while some jobs may be lost, new opportunities may be created as well.”

Shaul Olmert is the co-founder of Tel Aviv-based Piggy. The company allows smartphone users to generate perfectly designed and colorful documents from their phones using simple text prompts. he said: “The Internet has created a wave of very shallow content that can be used for marketing and promotional articles, but I doubt the Economist, for example, has fired a Pulitzer Prize-winning author. I can not do it.

“For everyone concerned about AI replacing humans, I remember the same concern about the invention of the personal computer. People thought we were going to be replaced by robots. But the reality is that while more people are being hired thanks to technology, things have to change.But computers can do a lot of work, and humans can acquire skills that machines cannot. This is good because it helps us learn.There is always suspicion when new technology comes out, but we have to see it as an opportunity.”

In fact, Gen AI could also mean new jobs and a productivity boom that could ultimately increase the total annual value of goods and services produced around the world by 7%, says Goldmans. report said.

The UK government is promoting AI investment, saying it will “ultimately make the whole economy more productive”, and is trying to reassure the public about its impact. The Prime Minister and Technology Secretary have announced an AI Task Force backed by £100m government funding to ‘accelerate’ the UK’s generative AI sector and keep pace with technological advances like ChatGPT.

David Benigson is the co-founder and CEO of Signal AI. Signal AI uses AI to categorize the explosion of information available in news, blogs, broadcasts and more, helping businesses make more informed commercial decisions . he said: “Generative AI is transforming knowledge work, and Signal AI has been at the forefront of the AI ​​and ML (machine learning) revolution for nearly a decade. We envision the impact of AI across the entire content lifecycle, right down to analytics.”

There is no doubt that Gen AI is already transforming the world of work. “We are excited about the potential of generative AI to unlock creativity and improve productivity,” says Vidra. “Suddenly, anyone with a smartphone could become a content creator, and while that comes with its own set of risks, I think it could be a big platform shift, similar to the introduction of smartphones. We are excited about the opportunities this technology creates.”