This sponsored content was created in collaboration with Skift partners.
In this video:
- Destinations and travel brands are moving from retrospective reporting to real-time behavioral intelligence as they face increasing uncertainty, changing consumer patterns and fierce global competition for travelers.
- Marketers are putting pressure on optimizing media spending, reducing acquisition costs and justifying ROI, making high-quality, actionable data more important than ever.
- Zartico uses AI-powered data cleansing, segmentation, and movement tracking to help destinations, events and attractions make faster and more predictable decisions.
In this video from Skift Data + AI Summit, Zartico's Nicole Brownell, Chief Operating Officer, Co-Founder and Chief Innovation Officer Jay Kinghorn joined SkiftX content director Alison McCarthy to discuss how movement data and AI can reshape destination strategies, marketing optimization, and real-world decisions.
Zartico has long repositioned itself as a behavioral intelligence platform to reporting outdated. The company provides clients with live, detailed maps of how travelers interact with their destinations by sending AI filter movement data directly into the decision workflow, replacing older models of static dashboards and delaying data data that often forces reactive plans.
This real-time accuracy is especially valuable as marketing teams face rising costs and budget cuts. Zartico's data can represent a wide gap in customer acquisition costs, and can vary tenfold between markets, allowing marketers to fine-tune their campaign spending based on actual performance rather than assumptions. The result: a more lean and defensible marketing and media strategy that adapts more rapidly as conditions change.
While destinations remain core business, Zartico has expanded to skis, resorts and attractions. In 2023, data-guided event operations and guest experience at NBA All-Star Weekend in Salt Lake City encouraged the city's first pop-up bar to meet traveler demand. As more sectors adopt this intelligence, Zartico's ability to patch through a fragmented data ecosystem gives them a more complete understanding of guest behavior, both on-site and across property lines.
This content was co-created Zartico Skift's brand content studio, Skiftx.
