Companies collaborate on AI innovation labs to enable deeper connections with consumers, reduce time to market, and further strengthen regional relevance
NEW YORK and REDMOND, WA — April 26, 2024 — The Estée Lauder Companies (ELC) and Microsoft Corporation on Friday announced the creation of an AI Innovation Lab, an expansion of their global strategic relationship. The two companies will collaborate to develop solutions that leverage the cutting-edge generative AI capabilities of Microsoft's Azure OpenAI service to further enhance ELC's 20+ luxury beauty brands, forging deeper connections with consumers and Increase local relevance and reduce time to market. The AI Innovation Lab further positions both companies as leaders at the forefront of reimagining the beauty industry with generative AI.
This expansion of our global strategic relationship further supports and builds on impactful generative AI use cases across several areas of ELC's business.
- Respond and execute faster to social trends and consumer demands: ELC and Microsoft successfully created an in-house generative AI chatbot to increase marketing effectiveness globally. The tool leverages advanced conversational AI technology to efficiently navigate and further leverage ELC's extensive database of proprietary product and billing data, helping brands launch locally relevant campaigns faster. I will make it possible.
- Achieving rapid and effective product innovation: ELC and Microsoft are applying generative AI tools to research and development for faster product development, enabling scientists and product development professionals to respond more quickly to emerging product and ingredient trends.
Jane Lauder, Vice President of Enterprise Marketing and Chief Data Officer, The Estée Lauder Companies. “Microsoft's generative AI tools and extensive expertise enable us to leverage ELC's vast data to create more personalized consumer experiences and faster insights into action, resulting in faster time-to-market. We look forward to continuing our close and collaborative partnership with Microsoft.”
“Generative AI presents huge opportunities for the beauty industry, including creating more engaging customer experiences, getting products into consumers’ hands faster, and developing new products more efficiently and sustainably. ” said Shelley Bransten, Corporate Vice President, Global Industries. Solutions, Microsoft. “We are proud to work with The Estée Lauder Companies to not only provide a platform for AI innovation, but also a deep partnership to realize these new innovations.”
The AI Innovation Lab represents a deepening of the strategic relationship between ELC and Microsoft that began in 2017. As part of this long-term relationship, ELC has selected Azure AI as the platform for its voice-enabled makeup assistant. This kind of mobile app was launched in early 2023 to help visually impaired users apply makeup more easily and confidently. The app is available on iOS and Android in the US, UK, and Ireland, and will be rolled out to other markets and languages in the coming months.
About The Estée Lauder Companies, Inc.
The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers and distributors of quality skin care, makeup, fragrance and hair care products and a custodian of luxury and luxury brands around the world. Our products are sold in approximately 150 countries and under brand names such as Estée Lauder, Aramis, Clinique, Labo Series, Origins, M.A.C., La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, and Bumble & Bumble. Sold locally. , Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands including The Ordinary and NIOD.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) creates AI-powered platforms and tools to deliver innovative solutions that meet the evolving needs of our customers. With a mission to empower every person and every organization on the planet to achieve more, the technology company is committed to making AI broadly available and doing so responsibly. I'm here.
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Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777; [email protected]
The Estée Lauder Companies Media Contact: Jill Marvin; [email protected]
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