Nvidia-backed Synthesia has unveiled new AI avatars that are more expressive and lifelike than anything we've seen before. Designed to help businesses communicate, you can create a custom avatar that looks like you (or your CEO) in just minutes.
These are Synthesia's 4th generation avatars and are the result of the new EXPRESS-1 language model. They use similar dissemination technology found in Midjourney and Adobe Firefly to create runways of images and videos.
This improved base model allows avatars to express human-like emotions, such as smiling, the ability to express sadness, and generally appear more engaged with the material.
You can't create your own avatar and use it to scare your friends. Synthesia is focused on the business market and seeks to replace his boring PowerPoint presentations with something more animated. Even the most insensitive presenter can liven up a meeting.
What makes Synthesia's avatars different?
There are several AI avatar companies on the market, including Hey Gen, D-ID, and Veed. All contain varying degrees of animation and emotion. Some companies are working on models that allow avatars to walk and talk during presentations for use in a wider range of video formats.
As Gen Z and Gen Alpha enter the workforce, video will become the default medium for collaboration and communication in the workplace.
synthesia
Synthesia focuses on the enterprise market, creating videos for internal and external use related to sales, marketing, and finance. The ease of use is outstanding, and the new avatars make it more human-like. Other products like Hey Gen allow you to create more photorealistic avatars with better voice cloning, but they aren't as expressive as Synthesia.
One of my favorite features of Synthesia is the ability to create videos from almost anything. He linked a link to an article he wrote in Sora to it, and within five minutes he had 10 slides with avatars on each screen telling the story.
A Synthesia spokesperson told me: “As Gen Z and Gen Alpha enter the workforce, video will become the default medium for collaboration and communication in the workplace, and our AI avatars will reshape the way employees connect, interact, and learn, making them more dynamic and It will create a knowledgeable workforce and a workforce fit for tomorrow.”
How do I create videos using Synthesia AI avatars?
There are some basic free plans available, and even if you don't want to use them in a corporate environment, some social media creators are starting to look to AI avatars as a way to get their messages across and tell compelling stories. There are some too.
However, the primary use case is business. Sign up on the Synthesia website and start creating videos within minutes. The first one is free. This includes choosing from a variety of pre-built avatars that can be customized.
You can also create your own avatar from your own portrait. He has two ways to do this. You can read the script via webcam video, or you can access Synthesia and record your avatar in the studio. The latter requires appropriate expression.
