Bangkok, Thailand, June 16, 2023 – According to International Data Corporation’s (IDC) Worldwide Semiannual Software Tracker, Thai software vendor revenue will reach THB 38.5 billion in 2022, growing 15.8% year-on-year (YoY) in the second half of 2022 on a local currency basis. increase. Key growth areas include artificial intelligence platforms, endpoint management software, and collaboration applications.
“Over the past few years, Thai organizations have increased their reliance on digital technology to overcome existing business challenges. We need more intelligent tools to adapt to the new world,” said Kavisara Kolkon, Market Analyst at IDC Thailand.
As businesses grapple with increasing complexity, AI has emerged as the key to smarter decision-making, better customer service, and data optimization to not only enhance business insight, but unlock growth opportunities across industries. I can. Pioneers of this technological revolution, Thailand’s banking and financial sector is leveraging AI for a wide range of use cases, including customer service, fraud detection, risk assessment, and trading. AI-powered solutions enable highly personalized product recommendations, virtual assistants for customer inquiries, enhanced fraud detection capabilities, and improved credit scoring for more accurate lending decisions. Thailand’s AI platform market grew 46.3% year-on-year in the second half of 2022 on a local currency basis. IDC will continue to invest and continue AI technology in Thailand, especially as the Thai government aims to promote the development and application of AI to improve his economy and quality of life by 2027. We expect to see significant progress.
As the nature of work changes, with hybrid and remote work becoming commonplace, it becomes increasingly difficult to keep employees safe and productive. As organizations have different endpoint devices with different access end-user authentication policies, remote management of devices and maintaining security must be more sophisticated than ever. Organizations need tools that can manage endpoint devices, ensure security, and simplify IT tasks.
“Investments in endpoint management software have become very important for Thai businesses to provide seamless connectivity and secure access to all devices to get work done,” said Korkong. I will add. As a result, software he vendor revenue in the endpoint management software market increased by 33.7% in the second half of 2022 in local currency.
Additionally, remote work has become commonplace, making the need for effective virtual collaboration tools paramount not only for employees, but also for customers and partners. Due to the COVID-19 pandemic, organizations are adopting collaboration applications that enable virtual collaboration. In particular, Thai organizations continue to invest in collaboration applications, as evidenced by his significant double-digit growth in the collaboration applications market in 2016. In the second half of 2022, it was 29.9% year-on-year on a local currency basis.
For more information on the IDC Worldwide Semiannual Software Tracker, please contact Kavisara Korkong (kkorkong@idc.com). For media inquiries, please contact Fenny Tjandradinata (ftjandradinata@idc.com) or Jane Yap (jyap@idc.com).
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International Data Corporation (IDC) is a leading global provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets. With more than 1,300 analysts worldwide, IDC provides global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in more than 110 countries. IDC’s analysis and insights help IT professionals, business executives, and the investment community make fact-based technology decisions to achieve key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), one of the world’s leading technology media, data and marketing services companies. For more information about IDC, please visit www.idc.com. Follow IDC on Twitter. @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
