One of the notable developments in Thailand's technology sector is the international debut of Happener, a Thai artificial intelligence (AI) technology company, which officially entered the world stage at the Global Artificial Intelligence Machines and Electronics Expo 2025 (Global AIE2025) in Macau. The company specializes in AI solutions, AI system integration, and corporate training, and aims to help organizations achieve a rapid and practical transition to the AI era. Happener was founded by Dr. Panraphee Raphiphan, a prominent figure with extensive experience in the Thai media and technology industry.
Global Artificial Intelligence Machines and Electronics Expo (AIE) is a world-class exhibition of artificial intelligence machines and intelligent electronics organized by the China Chamber of Electronics Commerce and Industry with the theme “Globally Acceptable Bay Area Intelligence”. The event aims to raise the global profile of the Guangdong-Hong Kong-Macau Greater Bay Area as an important hub for intelligent manufacturing and innovation, while strengthening its connections with international markets.
The expo will feature a wide range of AI technologies and will be attended by companies from more than 30 countries and over 1,000 technology companies, including major global companies such as Amazon, Honor, vivo, Oppo, and Intel. This year's event was held simultaneously at Cotai Expo, The Venetian Macau in Macau, and Zhuhai International Convention and Exhibition Center in Zhuhai, China.
Mr. Hapner's participation in Global AIE 2025 was supported by the Thai Electronic Commerce Association, the Thai Electronic Business Center (TeC) (both of which play an important role in promoting Thai entrepreneurs in the international arena), as well as the China Electronic Chamber of Commerce, Hengqin's Guangdong-Macao Deepening Cooperation Zone Executive Committee, the Macau Special Administrative Region Commercial Investment Promotion Institute, and the Zhuhai People's Government. Municipality.
said Dr. Panraphee Raphiphan, CEO and Co-Founder of Happener.
“Happener was founded as a spin-off from our previous business, which ran technology media, public relations, and technology event organizers for over 15 years, to clearly define our role as a full-fledged technology company specializing in artificial intelligence. Our founding team has strong backgrounds in engineering, computer science, and AI, and we can combine our computer and AI expertise and business experience to help organizations accelerate their transition into the AI era. Happener's announcement at Global AIE 2025 is an important step in bringing Thailand's AI solutions to the international stage. ”
During the expo, the Happener booth attracted strong interest from Thai executives, business leaders, buyers, and visitors from multiple countries, with steady attendance throughout the exhibition. One of the key highlights of the booth was the demonstration of 'Oong Oong', one of Happener's AI solutions. This is a real-time AI mascot developed as an AI agent specifically for the Global AIE 2025 use case. Oong Oong acts as an intelligent real-time assistant through voice-based interaction that supports three languages: Thai, English, and Chinese, and can participate in conversations, answer questions about exhibition booths and products, display maps, sing, dance, and interact with event attendees and other AI agents. The solution's capabilities can also be extended based on an organization's requirements, including customized mascot and avatar designs and use case-specific implementations, within a secure and appropriate operational framework.
Hapner said the company aims to position itself as an AI partner for organizations of all sizes, with a focus on developing practical AI solutions that can be implemented within a reasonable budget. Our goal is to help organizations start or scale their AI deployments in an efficient, fast, and sustainable way. If your organization or institution would like to know more, please contact us. [email protected] For additional information.
