Tencent, Microsoft, Amazon to promote AI tools for video game developers at ChinaJoy Expo -

Chen gave an example: Large-scale language models – Technology supporting GenAI services Chat GPT – It helps reduce content generation time for video games. “There’s a lot we want to do in the future, like using AI for character creation, scene creation, and bot creation,” he said.

Video gamers try out new products at the opening of the three-day ChinaJoy digital entertainment expo in Shanghai on Friday. Photo: Weibo — Video gamers try out new products during the opening ceremony of the three-day ChinaJoy digital entertainment expo in Shanghai on Friday. Photo: Weibo

Tencent Cloud is internet Overseeing a major company's AI business Wuthering Heights – A hit action role-playing mobile game developed by GuangzhouChen said the project has been working with New York-based Kuro Games since it began several years ago.

Tencent cited an IDC report saying it will account for 42.9% of cloud service adoption in the domestic gaming sector in the second half of 2023. The report also said that more than 90% of China's top gaming companies Perfect World 37Games uses Tencent Cloud solutions.

Cloud computing technology enables businesses to distribute, manage, and process a wide range of software and other digital resources as on-demand services over the Internet, much like electricity is delivered from a power grid. These resources are: Data CentresThis is where training of AI systems typically takes place.

The positive response to GenAI's progress at ChinaJoy is encouraging further development and Expanding Technology Adoption The world's second largest economy.

Gaming enthusiasts flock to the exhibition space of Blizzard Entertainment, a unit of Microsoft-owned Activision Blizzard, and Chinese partner NetEase at the opening of the annual ChinaJoy digital entertainment expo in Shanghai on Friday. Photo: AFP — Gaming enthusiasts flock to the exhibition spaces of Blizzard Entertainment, a unit of Microsoft's Activision Blizzard, and its Chinese partner NetEase, as the annual ChinaJoy digital entertainment expo opens in Shanghai on Friday. Photo: AFP

Microsoft has Global outage of cloud computing services Beijing-based Perfect World said last week that its AI platform is supporting several local video game companies. Through Microsoft's Azure OpenAI, the Beijing-based company can create non-player characters and digital humans, the company said.

Microsoft Greater China vice president Jony Tian said at ChinaJoy that the US tech company's “huge AI systems” will continue to support Chinese game developers' overseas expansion plans.

Amazon Web ServicesMeanwhile, the Seattle-based company is helping various Chinese video game studios improve workflow efficiency through its Amazon Bedrock service, according to Zhang Xiaofeng, chief architect of games. This includes: Bytedance-Owned Moonton TechnologyHe is in charge of operations and maintenance management at Shanghai-based Lilith Games.

” [emergence of] “Generative AI is similar to the invention of the steam engine,” Zhang said. “It has the potential to bring about an industrial revolution in the video game industry.”

A cosplayer poses for photos at the booth of Huawei Technologies’ HarmonyOS platform on Friday at the opening of the annual ChinaJoy digital entertainment expo in Shanghai. Photo: AFP — Cosplayers pose for photos at the booth for Huawei Technologies Co's HarmonyOS platform on Friday during the opening ceremony of the annual ChinaJoy digital entertainment expo in Shanghai. Photo: AFP

Still, China's video game market saw slower growth in the first half of the year, with total sales rising 2.1 percent year-on-year to 147.3 billion yuan ($20.3 million), according to a report released Thursday by the Game Publishing Committee, a semi-official industry group of the China Audio-Video and Digital Publishing Association.

The association previously reported that the industry saw a 2.4% decline in revenue in the first half of 2023, but 14% growth for the full year.

“I personally believe the gaming industry is in the early stages of what's called an explosion of AI applications,” said Tencent Cloud's Chen, who noted that developers are trying to strike a balance between achieving quality in AI applications and managing the costs of computing power consumption.

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