Amid the dark clouds over the rise of artificial intelligence (AI) and its potential to destroy the job market, Strauss ZelnickCEO of Take-Two (parent company of 2K Games, Rockstar Games, private division Zynga, etc.) takes a fresh stance on the limits of technology and why it can never truly replace human creativity Did.
Take-Two Interactive’s recent investor Q&A reportedly discussed Take-Two’s operations, future plans, and future implementations of AI technology following the release of the company’s 23rd fiscal year public financial report. A question was asked about the method.
Zelnick was primarily “enthusiastic” about AI, but made it clear that progress in the field wasn’t necessarily groundbreaking, arguing that the company was already a leader in technologies like AI and machine learning.
“Despite the fact that artificial intelligence is as contradictory as machine learning, this company has been involved in these activities throughout its history, whichever term you use to describe it, and we are the leader in the field. A leader,” Zelnick explained. , per PC gamer.
While refusing to get involved in what he calls “exaggeration,” Zelnick makes an important point about the use of modern AI. It has always existed in some form, but recent developments have only increased its utility and potential output.
read: UK Competition and Markets Authority Investigating AI
“The latest developments in AI are surprising and exciting to many, but exciting to us, but not surprising at all,” Zelnick said. “Our view is that AI will enable us to work better, we will work more efficiently. You are talking about tools, they are just better, more effective. It’s a useful tool.”
Zelnick believes that improved AI technology will make the company more efficient in the long run, but rejects the implication that AI technology will help the company create better video games. identified as an area. .
“I wish I could say that advances in AI make it easier to create hits, but that’s clearly not the case,” Zelnick said. “Hits are made by geniuses. And datasets and computing and large-scale language models don’t equate to geniuses. I believe that genius is and will continue to be the domain of humans.. ”
This statement from the CEO of one of the world’s largest game publishers is so compelling that it seems to contradict the views of other big game companies.
Ubisoft announced in 2023 that it will start using AI lighting tools to supplement human creativity. Squanch Games recently implemented he AI artwork and AI voice acting for background set decorations. high on life. Activision Blizzard CEO Bobby Kotick recently spoke enthusiastically about the potential of his AI to help create new games. guitar hero reboot.
Despite the excitement, Take-Two appears to be taking a more cautious approach to AI technology under Zelnick’s leadership. Taking a firm stand is expected to prevent potential job losses from AI.
