The company’s AI integration allows brands to find the “one in the haystack” of creators who post content relevant to their ideal audience.
beverly hills, california, June 6, 2023 /PRNewswire/ — In a world of ever-expanding influencer content, Studio71 harnesses the power of AI to help brands accurately target the most effective creators to support their campaigns.
Studio71 leverages AI to optimize how brands target audiences and find the ‘one in the haystack’ of creators posting content relevant to brands’ ideal audiences .
Studio71 has integrated Large Language Model (LLM) technology into a massive database of nearly 100,000 creators. This includes real-time analysis of millions of hours of content. When Studio71 works with brands, it will be able to efficiently infiltrate creator networks to identify creators who have recently posted content that aligns with a specific brand message and can deliver the most effective results. I was.
“The rapid advances in AI are enabling us to help brands target creator audiences with an incredible level of precision,” said the co-CEO. Adam Boorstin. “By combining our audience data with historical predictive analytics, we are able to connect brands with creators who posted relevant content just hours ago.”
For example, if a brand visits Studio71 wanting to highlight a new line of vegan snacks, Studio71’s database can now instantly identify a list of creators who have recently posted about their health-conscious lifestyle. Studio71 can provide brands with a list of relevant creators and precise guidance on the expected performance of their brand campaigns.
“We use a huge list of data points to categorize and index creators and their content. We can use our capabilities to the fullest,” he says. Mike Flynn, Studio71 Chief Technology Officer. “It is very exciting to see the immediate success of this new technology applied to the influencer space.”
Conversely, Studio71’s Channel Strategy team is using this technology to help creators effectively tag their videos, optimize thumbnails and how content is discovered by viewers looking for relevant content and by brands. We are making it possible to strengthen Video discovery is heavily influenced by the quality of the video’s metadata, so a tool that can optimize this metadata in real-time from signals derived from Studio71’s real-time creator database is essential.
About Studio 71
Studio71 is a global media company that creates and distributes premium branded content across all video platforms. Studio71 Content Division produces thousands of original videos for Studio71 owned and operated channels, podcasts and apps, and publishes over 1,800 affiliated creator channels generating over 13 billion monthly views across YouTube. increase.
Connected TV, social media platform. Studio71’s sales department connects advertisers with his Studio71 top digital creators to deliver targeted media campaigns and custom branded content. The headquarters of Studio71 is Los Angeles has an office in Berlin, New York, Torontoand London.
Source Studio71
