SpotsNow today launched Search, a new discovery layer to help advertisers find the right shows to advertise. Choosing the right show is the highest leverage decision a buyer makes, and has long been the most difficult. Easily search, rank based on audience relevance and targeting, and easily see the performance behind each.
This release advances SpotsNow’s core mission of making channel bookings easy. Search is free to use and ranks entire fields by fit. Paid plans give you even more insight into the performance details behind each show. It runs on the same AI intelligence that powers the SpotsNow platform, currently running on the web and within the AI tools buyers are already using.
Discovery is an advertiser’s greatest influence
The single most leveraged decision an advertiser makes is which shows to advertise on. If you get it right, your campaign has a chance. If you get it wrong, no matter how much creative or budget you use, it won’t make a difference. But discovery is where this medium is weakest. The amount of data that buyers can handle is limited, and the amount of data that can be synthesized by the human mind is limited. Most people end up choosing from a small number of shows they already know.
SpotsNow spent nearly a year in R&D to solve this for the industry, and advanced search opens up huge possibilities. It analyzes over 59,000 shows, virtually every show in the actively advertised industry, allowing buyers to view the complete catalog through one lens, rather than working from the few shows they happen to know. Rather than page through thousands of listings categorized based on superficial attributes like category or number of downloads, advertisers use a few simple dropdowns to narrow down the right shows and score audience suitability and targeting. Buyers tell you who they are and who they want to reach. Search ranks fields by relevance, and the performance behind each show can be seen with a click, rather than searching individually.
The key is confidence. If buyers can plan with confidence, they will buy, test, and come back. This is how the channel will attract more advertisers, and that’s what SpotsNow is building towards as it expands discovery.
“Isolating the right shows is where advertisers lose a lot of time, and half of that is getting the targeting right, narrowing down a huge, cluttered field to a final shortlist. That’s the job of the search we’ve built. Just tell us what you’re looking for, and all shows will be ranked accordingly. A shortlist that previously took days will appear in front of you in seconds, and if you want to know more, you can see the performance behind each show.”
— Cam Pritchard, SpotsNow Founder and CEO
One system, not a stitched stack
Currently, finding and purchasing the right shows is a patchwork. Buyers get rankings from one place, a media kit from another, a spreadsheet of past results, a few cold emails, and guesswork to fill in the gaps. The parts do not interact with each other, and the task of connecting them falls on the person least capable of doing it – the buyer, working from the outside.
SpotsNow brings it all together. Search is powered by the same deep models and AI intelligence that powers the SpotsNow platform, turning scattered signals into one clear view of which shows are a good fit and why. That intelligence already exists inside Claude, ChatGPT, and MCP-compatible assistants, so buyers can request the right programming in plain language from the tools they already use. It’s free to use until July 22nd at spotsnow.io/intelligence. Now, that same intelligence has its own home in the SpotsNow UI on the web.
All searches show remaining stock for testing
Each search also returns the last available inventory that matches the advertiser’s target audience and criteria. This gives buyers a low-friction way to test more with each search, and gives sellers a way to fill unsold spots. The more advertisers search, the more they find ways to make the most of their small budgets.
Promote your show and get more leads
Claiming to be on a show or network is free, as is receiving and responding to leads. To sign up, go to the spotsnow.io home page menu.[番組をリストする]Click. Once claims are complete, sellers can move interested buyers into confirmed placements. Purchasers will confirm directly with their credit card. There are no insertion order exchanges or Net 60s. SpotsNow offers Net 14.
Also, similar to email threads, sellers retain full editorial control. All campaigns can still be approved, rejected, or opposed.
economy
SpotsNow’s model is simple. You can start your search for free, and there are no listing or response fees. The full performance details behind every show run on credits available through your monthly subscription.
On top of that, all buyers get free access to Remnant Spots powered by SpotsNow, and advertisers can purchase them without fees. SpotsNow charges a modest 10% transaction fee for these requested spots, but only if SpotsNow brings new advertisers to the show for those spots.
availability
Search is currently live at https://spotsnow.io. The same intelligence can be found within Claude and ChatGPT at spotsnow.io/intelligence and is free to use until July 22nd.
