Spotify, Snapchat, LinkedIn: How Generative AI Is Taking Over Your Favorite Mobile Apps

Applications of AI


Generative AI plays a central role in the software world. Some of the most downloaded apps on mobile phones are exploring new and innovative ways to leverage technology.

Generated AI phone appLearn how Google, Snapchat, Microsoft, LinkedIn, Spotify, and TikTok are using generative AI to create new and innovative features. (Limited express image)

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Since the launch of ChatGPT, as generative AI has taken center stage in the software world, some of the most downloaded apps on mobile phones are finding new and innovative ways to leverage this technology. is not surprising. Just recently, LinkedIn announced that it is testing the ability to create entire posts using generative AI to save users time and help them express themselves better.

But LinkedIn is just one example. Below, we take a look at how generative AI is transforming some of the most popular apps in different categories of mobile phones.

Google Workspace app

Help Me Writing feature in Google Docs. (Image: Google)

In March, Google announced a new feature called “Help me write,” which allows users to generate emails and other content by typing just a few words. After generation, users can recreate or refine options to make the text look formal, add context, or summarize the output. This feature was initially limited to a small group of testers, but was expanded to more users over the last month. “Help me write” is part of the Labs in Google Workspace program and works in US English only.

snapchat

Snapchat allows users to customize their My AI avatar. (Image: Snapchat)

Snapchat is now flooded with AI-powered generative capabilities. In February, the platform launched a new chatbot called “My AI” that helps users with various information and tasks. The platform also employs generative AI in its lenses, and in April announced a “new generation” of filters leveraging this technology. The company says this will allow the lens to interact with augmented reality (AR) faster, making it look more realistic than ever before.

Microsoft SwiftKey and Bing

AI Bing integration for Swiftkey keyboard in action. (Limited express image)

Microsoft brings Bing Chat, an AI-powered chatbot, to the SwiftKey keyboard app for Android and iOS. Users tap a button on their keyboard to access Bing Chat where they can chat with bots, ask for text rewrites, or search the web for answers. Bing Chat is also available for other Microsoft apps on Android and iOS, including Edge, Bing, and Skype.

LinkedIn

Just enter a 30-word prompt and get a draft in seconds. (Image: LinkedIn)

As LinkedIn continues to develop generative AI capabilities, we’ve added capabilities across our platform to improve user productivity and engagement. Features include AI-powered posts, ad copy suggestions, profile writing assistants, job descriptions for hiring, and more. These features leverage advanced models from OpenAI and Hugging Face. LinkedIn also offers courses on generative AI on its learning platform.

Google message

Magic Compose in Google Messages. (Image: Google)

At the I/O developer conference in May, Google announced a number of generative AI features. One of them was the messaging app Magic Compose. The tool is accessed through an icon next to the app’s text field, which, when tapped, allows users to rewrite text using various preset styles such as “chill,” “excited,” and “shakespeare.” I can. However, this feature is currently in beta and has not yet been rolled out to all users.

spotify

Spotify has launched a new feature that allows users to create their own personalized playlists with the help of artificial intelligence. Called AI DJ, the feature uses machine learning to analyze a user’s musical tastes, moods, and tastes to generate a custom his mix of songs that fits the user’s style. Users can also tweak mix parameters such as tempo, genre, and energy level to fine-tune their experience.

tick tock

TikTok is reportedly experimenting with a new tool that lets users create avatars. Powered by generative AI, this feature works similarly to the internet sensation Lensa, generating artistic avatars based on 3-10 photos. This tool is not yet widely available at this time and is being tested in some markets. Can only be used once per day, and can generate up to 30 avatars each time.

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Date first published: Jun 28, 2023, 16:52 IST





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