san francisco, November 7, 2025 /PRNewswire/ — Spectatr.aian AI-powered sports technology innovator backed by Sequoia, has partnered with the Association of National Olympic Committees (ANOC) and the Islamic Solidarity Sports Association (ISSA) to deliver real-time highlight clips during the Islamic Solidarity Games in Riyadh, Saudi Arabia. The tournament will be held from November 7th to 21st.
This collaboration, in conjunction with a broader digital content partnership between ANOC and ISSA, will transform the way the game is experienced globally, delivering high quality real-time matches, moments and daily highlights from more than 20 sports over 15 days to fans around the world. This announcement is as follows News about the strategic partnership between Spectatr.ai and Triple B Media We help sports organizations around the world improve the sports fan experience through the power of artificial intelligence.
Earlier this year, ANOC and ISSA signed a Memorandum of Understanding (MoU) to increase global awareness of the Islamic Solidarity Games, which involves more than 3,500 athletes from 57 national Olympic committees. Under the Memorandum of Understanding, ANOC will broadcast games live through ANOC.tv, produce digital content through the ANOC.tv studio, and distribute highlights globally through the ANOC Digital Content Hub. Spectatr.ai’s technology serves as the AI backbone of this effort, ensuring every defining moment, from decisive goals to emotional victories, is captured and shared within seconds.
“Our collaboration with ANOC brings AI-powered storytelling to one of the world’s most unifying sporting events,” said Richa Singh, co-founder of Spectatr.ai. “We are proud to support Riyadh 2025. We will be showcasing all the stories, emotions and achievements as they happen, and bringing them to our fans around the world in real time.”
Spectatr.ai introduces its proprietary PULSE Engine, a low-latency highlights system on the cloud that identifies important moments such as goals, finishes, podiums, and record-breaking performances. These clips are enriched with metadata and instantly distributed to ANOC, ISSA, and global partners. The system produces both broadcast-ready and social media-optimized formats, including vertical 9:16 video for platforms such as Instagram Reels, TikTok, and YouTube Shorts.
“This collaboration reflects ANOC’s continued commitment to innovation and digital amplification in sport,” said ANOC Secretary General Gunilla Lindberg. “By integrating real-time AI technology into the Islamic Solidarity Games, we will ensure that every moving performance and emotional moment instantly reaches fans around the world.”
Through this partnership, each of the 57 participating NOCs will receive a customized daily highlights package, providing equal visibility to athletes and federations of all sizes. The system’s automatic tagging and search capabilities make all footage easily discoverable, reusable, and available for archiving and storytelling.
Games will feature traditional and emerging disciplines such as camel racing, duathlon, and esports. The collaboration between Spectatr.ai, ANOC, and ISSA is intended to serve as a model for future multisport events, demonstrating how AI can drive real-time global engagement, operational efficiency, and commercial value.
About Spectatr.ai
Spectatr.ai is an AI-powered media platform that builds advanced AI systems. This will enable sports rights owners and clubs to manage content through AI-driven workflows and create new monetization opportunities while engaging more deeply with fans through AI agents.
About ANOC
The Association of National Olympic Committees represents the collective voice of National Olympic Committees around the world and supports the development and digitalization of multiple sporting events.
About ISSA
The Islamic Solidarity and Sports Association (ISSA) is an international organization that unites the national Olympic committees of the Organization of Islamic Cooperation (OIC) member countries. ISSA promotes friendship, solidarity and cooperation between Islamic countries through sport, hosts multi-sport events such as the Islamic Solidarity Games, and supports the development of athletes and sports institutions across the Islamic world.
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