Sony Interactive Entertainment The company today announced that it has acquired Cinemarsive Labs, a UK-based startup focused on machine learning and computer vision. Sony said the studio will join its parent company’s Visual Computing Group and work on improving graphics and gameplay systems.
Sony Interactive Entertainment announced that it has acquired Cinemarsive Labs. “It will help accelerate research into innovative rendering and real-time graphics technologies that push the boundaries of visual fidelity in games.”
Machine learning is also reported to play an important role in future developments. This is likely to include enhancements to the rendering technology used within Sony’s games. Machine learning is already being used to improve computer vision output, including improving image quality, lighting, and rendering.
Machine learning and rendering improvements
Cinemarsive Labs combines computer vision and machine learning to improve image quality. The company’s founder also has a background in creating rendering tools.
Sony will likely use Cinemarsive Labs’ technology and team to create better in-game graphics and visuals for its platform. This includes improvements to the rendering pipeline and tools for game developers working at Sony Interactive Entertainment.
Strengthening Sony’s internal team
Joining Sony’s visual computing group will likely mean that Cinemaverse Labs will focus on building technology that improves graphics in the future, rather than producing content in the short term.
AI and machine learning have recently become a hot commodity in the gaming industry, with many companies looking to leverage AI for game development and in-game graphics.
final thoughts
Sony’s acquisition of Cinemarsive Labs is another technology acquisition focused on machine learning and real-time rendering. While we don’t expect dramatic short-term results for players, such business investments tend to have a significant impact on graphics performance and game fidelity over time.
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