Grab Holdings, the Southeast Asian dinner app company, has announced a bold roadmap to triple its adjusted profit by 2028. The prominent top delivery company is betting on artificial intelligence and the expansion of new services such as online groceries and financial products.
In line with recent announcements, ride-hailing services in Southeast Asia are moving from subsidized expansion to profitability. Businesses are currently battling rising operational costs while exploring AI-optimized super applications to monetize financial services.
Grab is working efficiently towards achieving its goals by 2028 as it can bundle services such as mobility, food delivery, and groceries at a lower cost since users already use Grab frequently. With operations in more than 900 cities in Southeast Asia, Grab is committed to expanding its financial services and has better access to ecosystem data than traditional banks.
Grab is currently looking to develop an AI agent to enhance loyalty through automated assistants for drivers and sellers. While Grab works with basic model providers such as OpenAI, the company is looking to use that technology to build its own proprietary agents rather than integrating with popular chatbots such as ChatGPT.
This change represents a major shift from “growth at all costs” to the era of high-efficiency AI. The triple profit milestone targeted for 2028 highlights the strength of Grab’s ecosystem. It is active in the food delivery and digital banking sectors and is now in a position to generate significant profits.
