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Douyin, the Chinese version of TikTok, on Tuesday announced 11 regulations and industry initiatives for artificial intelligence-generated content (AIGC). This shows that the domestic platform is taking aggressive steps to open a “Pandora’s Box” as more players rush into his ChatGPT. Like the service, observers said.
The regulation, together with the regulatory draft issued by the Chinese cyberspace authority on April 11, will promote the healthy and stable development of the sector, and its experience will help the international market in the global race for new technologies. could expand to, they noted.
Publishers should clearly label AIGC, especially in confusing scenarios, to help users distinguish between virtual content and real content. Virtual individuals will also need to be registered on the platform, and users of the virtual person technology will be required to authenticate using their real names, Douyin said in the initiative.
The use of AIGC Technologies to create or distribute content contrary to scientific wisdom, or to fabricate or spread rumors is strictly prohibited.
Publishers are responsible for the results of AIGC regardless of how it was generated, the company said, warning that it will impose “harsh penalties” if content is found that violates these rules. increase.
The platform provides a unified AIGC identifier to help creators label their content.
The company said it sees AI technology as both an opportunity and a challenge for the Internet industry as a whole. As such, it advocates that “all providers of generative AI technology should clearly label their generated content for public judgment.”
“The use of a unified generative AI content data standard or metadata standard should be adopted to facilitate awareness by other content platforms,” it said.
This is a reasonable and timely initiative and will be followed up by major platforms, said Pan Helin, co-director of the Research Center for Digital Economy and Financial Innovation at Zhejiang University’s International Business School. told the Global Times on Tuesday.
But Pang said it remains to be seen if it can be implemented, for example how to penalize violators.
The rule came about because double-edged technology is impacting more industries and causing controversy around the world. After being trialed in China, analysts predict the experience could expand to global markets through the TikTok platform.
Apart from Douyin, Xiaohongshu, a popular Chinese Instagram-like fashion and lifestyle sharing platform, has begun labeling images and posters that it suspects are made by AI, telling users that they are genuine and computer-generated. advised to distinguish between
“The platform is fully aware of the potential risks before opening the ‘Pandora’s box’ and addresses potential concerns related to the authenticity and reliability of the content,” said a major Chinese internet company. staff told the Global Times on Tuesday.
Chinese authorities are stepping up scrutiny of related technology, and other global authorities are still considering it. China’s cyberspace authorities issued an AI content regulation draft on April 11, expressing clear support for innovation, promotion and application in AI algorithms and frameworks.
Operators are required to report to regulators for safety review before offering such services to the public, according to the draft rules, which are open for public comment until Wednesday, and that they will have access to algorithms, data, platforms, etc. You are asked to take advantage of and not get involved. unfair competition.
“So far, the rules proposed by the platform are stricter than national ones,” said a staff member who requested anonymity, noting that a multi-layered regulatory system would also better guide the growth of the industry. rice field.
Chinese tech giants such as Alibaba, Tencent, and Baidu have all launched plans to develop chatbots like ChatGPT, using AI technology for business development and product innovation to compete in the arena without being left behind. I am trying to get stock.
“The impact of generative AI technology is as important as the birth of personal computers and the Internet,” said iFlytek Chairman Liu Qingfeng on Saturday when he unveiled SparkDesk, a generative language model that rivals ChatGPT.
“We should do our best to learn from ChatGPT and even aim to surpass it,” said Liu.
Work at the national level is accelerating. At a conference for the news and publishing industry last week, the Ministry of Science and Technology urged the industry to “accelerate the empowerment of information technology in the promotion and publication of news”, strengthen research on the development of information technology and promote innovative practices. asked the industry to actively explore .
China has done a lot of planning and research in areas related to AI chatbots, but more work may be needed to achieve a similar effect for OpenAI, ChatGPT said. China’s Science and Technology Minister Wang Zhigang, the developer, said in March. .
“We hope that domestic and foreign companies can achieve better results in the field of AI. At the same time, we must also pay attention to standardizing the ethics of science and technology, seeking advantages and avoiding shortcomings.” ‘ said Wang.
