Douyin, the Chinese version of TikTok, on Tuesday announced 11 regulations and industry initiatives for artificial intelligence-generated content (AIGC). This shows that domestic platforms are taking aggressive steps to open a “Pandora’s box” as more players flock to ChatGPT. Observers said it was like a service.
The regulation, together with the draft regulation released by China’s cyberspace authority on April 11, will promote the healthy and stable development of the sector, and its experience in the global race for new technology will be an international advantage. It could expand into the market, they noted.
Publishers should clearly label AIGC to help users distinguish between virtual and real content, especially in confusing scenarios. Also, virtual individuals must be registered on the platform, and users of virtual person technology must be authenticated using their real names, Douyin said during the initiative.
The use of AIGC Technologies to create or distribute content contrary to scientific wisdom, or to fabricate or spread rumors is strictly prohibited.
The company said it was responsible for AIGC’s results, regardless of how they were generated, and warned that it would face “severe penalties” if content found to violate these rules. bottom.
The platform offers an integrated AIGC identification feature to help creators label their content.
The company said it sees AI technology as both an opportunity and a challenge for the Internet industry as a whole. As such, it advocates that “all providers of generative AI technology should clearly label their generated content for public judgment.”
“The use of unified generated AI content data standards or metadata standards should be adopted to facilitate recognition by other content platforms,” the report said.
This is a reasonable and timely effort, and major platforms will follow suit, Pan Helin, co-director of the Center for Digital Economy and Financial Innovation Research attached to the International Business School of Zhejiang University, told the Global Times on Tuesday.
But Pang said it remains to be seen if it can be implemented, for example how to penalize violators.
The rule comes at a time when double-edged technology is impacting more industries and causing controversy around the world. After the trial in China, analysts predicted the experience could expand to global markets through the TikTok platform.
Apart from Douyin, China’s popular Instagram-esque fashion and lifestyle-sharing platform Xiaohongshu has begun labeling images and posters it suspects to have been created by AI, asking what’s real and what’s computer-generated. Users were advised to distinguish between
“The platform is now fully aware of the potential risks before opening the ‘Pandora’s Box’, and at the same time addressing potential concerns related to the credibility and authenticity of content,” said the Chinese internet giant. A staff member of the company told the Global Times on Tuesday.
Chinese authorities are stepping up scrutiny of related technology, while other global authorities are still considering the move. China’s cyberspace authorities released the AI content regulation draft on April 11, expressing clear support for innovation, promotion and application in AI algorithms and frameworks.
The draft rule, which is open for public comment until Wednesday, would require operators to report to regulators for safety reviews before offering such services to the public, and would also require the use of algorithms, data and platforms. It is requested not to perform the following acts by using such advantages. unfair competition.
“So far, the rules proposed by the platform are stricter than the national ones,” the staff said on condition of anonymity, noting that a multi-layered regulatory system would also better guide the growth of the industry.
Chinese tech giants such as Alibaba, Tencent, and Baidu have all launched plans to develop chatbots similar to ChatGPT, leveraging AI technology for business development and product innovation to stay ahead of the curve in the field. endeavoring to acquire the interests of
“The impact of generative AI technology is as important as the impact of the birth of personal computers and the Internet,” iFlytek chairman Liu Qingfeng said on Saturday when the company unveiled SparkDesk, a generative language model to rival ChatGPT. .
“We should do our best to learn from ChatGPT and even aim to surpass ChatGPT,” Liu said.
Efforts at the national level are accelerating. Last week, the Ministry of Science and Technology urged the industry to “accelerate the strengthening of information technology for news propaganda and publishing” at a conference for the news and publishing industry, to strengthen research on the development of information technology and implement innovative practices. I asked them to actively seek it out. .
China has done a lot of planning and research in AI chatbot-related fields, but there may still be more work to be done to achieve similar effects as OpenAI, the developer of ChatGPT, says China Science and Technology Minister Wang Zhigang said in March.
“It is hoped that domestic and foreign enterprises will achieve better results in the AI field. At the same time, we must also pay attention to the standardization of scientific and technological ethics, which pursues advantages and avoids shortcomings,” Wang said. .
