Shell LiveWIRE, the flagship enterprise development program of Shell Pilipinas Corporation (SPC), recently partnered with Brainsparks Community Meetup to give startups a competitive edge through digital marketing and artificial intelligence (AI). Eight Media CEO Gerald Castillo and AcadArena creative and IP lead Andrew Manliquez shared his experience and expertise in maximizing digital marketing and AI for startups during the event.
Shell LiveWIRE joined startups interested in learning about digital marketing and artificial intelligence (AI) at a community meetup held by Brainsparks Philippines. (Image credit: Brainsparks Philippines)
SPC’s partnership with Brainsparks Philippines at the gathering is in line with SPC’s mission to support startups on the cutting edge of innovation while contributing to strengthening the local economy by promoting entrepreneurship and meaningful employment. Thing.
“Shell LiveWIRE supports MSMEs creating innovative products and services. SPC)’s social arm, the Pilipinas Shell Foundation (PSFI) Program Director, Krisil Villarna. “We were able to reach out to 800 start-ups, and of the 32 that have participated in the acceleration program, 12 have been integrated into the Shell and Pilipinas Shell Foundation value chain.”
The community meetup also invited startups and innovators to participate in programs that can provide opportunities such as mentorship and participation in Shell’s value chain.
Digital marketing, AI for startups
Castillo discussed current trends in digital marketing and the channels startups can leverage to grow their business and accelerate customer engagement. His discussion focused on solving problems through marketing for startups. His tip is to stick to the basics.
In his talk on AI, Manliquez shared how machine intelligence like ChatGPT can help startups in their day-to-day operations, especially content. He said the platform allows startups to minimize their tasks for the day and focus on other activities.
The event was also attended by Shell LiveWIRE alumnus Louis Villalon, CEO of Dali Innovative Solutions. He described his journey into the program and how its products, a global energy device, especially his Vortex, a wind turbine, have evolved and progressed.
“When we joined Shell LiveWIRE, we didn’t have this design or this particular ambition that we’re aiming for now,” Villalon said. “With the help of Shell LiveWIRE, we have already been able to do some community visits and reached four communities with the help of Shell. , validated our market.We were able to participate in three potential projects and are currently participating in one project on Mindoro Island.”
As part of its vision to strengthen local economies by fostering entrepreneurship, innovation and meaningful employment, Shell LiveWIRE invites you to register for its acceleration program at its next community meetup on May 24th. Invite applicants. Click here to register for the community meetup: https:/ /lu.ma/brandingwithbrainsparks
Partnerships for future innovators
This year, 11 teams will be selected to participate in the Acceleration Program. These 11 teams include 3 tech startups, 6 community companies, and 2 Shell-sponsored A-lists to get mentorship from industry experts as they scale their companies. . Technology start-ups can receive financial support through product development and monthly allowances, plus the chance to earn PHP 1,000,000. Every founder of a community enterprise, he will receive a grant of 100,000 pesos after completing the program.
Anyone interested in becoming a future innovator can apply for the Shell LiveWIRE Acceleration Program 2023 until June 5th. Click here to register: https://www.shell.com.ph/energy-and-innovation/make-the-future/shell-livewire-philippines/become-innovators-for-the- future.html
