Sency's SDK enables fitness brands to deliver AI-powered motion analysis within their apps, providing users with industry-changing personalization and real-time feedback.
Sency is the first technology company to successfully provide the added value of AI motion analysis to over one million members and numerous businesses.
Sency is revolutionizing the fitness industry with its breakthrough artificial intelligence-powered motion tracking technology, redefining global fitness movement benchmarks and helping users understand human movement like never before, heralding a new era of fitness personalization and innovation.
“Sency's AI technology has huge potential to shape the future of fitness,” said Adam Grinker, co-founder and CBO of Sency. “Movement analysis will permeate every aspect of fitness, from gyms to mobile apps, health and wellness facilities, and even workplace fitness programs.”
The power of AI motion tracking
Sency's technology is already creating a buzz in the industry: dozens of businesses with over 1.5 million members have adopted Sency's AI motion tracking and are benefiting from a quick, one-day integration process.
For example, Sency's technology helped the #1 workout tracking app for CrossFitters increase revenue by 300%, plus a top 5 health and fitness app increased workout completion rates by 15%, and a healthcare organization and employee engagement platform reported a 270% increase in engagement rates compared to fitness app benchmarks.
Sency's SDK allows fitness platforms to integrate its technology in just a day.
“Thanks to the ease of integration, our partners have almost instant access to AI motion analytics,” Grinker said. “Having analyzed over 2 million skeletons in the fitness, health and physical therapy sectors, our Motion Brain provides each partner with unparalleled insights and data.”
Personalized experiences for everyone and every goal
Sency recognizes the shift in consumer demand due to the COVID-19 pandemic and provides a highly personalized training experience.
“Today, everyone from Gen Z to seniors wants to exercise when and where they want, and they expect workouts that are tailored to their needs,” Grinker explained.
Sency's Fitness AI Assessment engages users in a range of functional movements, measures posture, counts repetitions, provides real-time feedback and calculates a Fitness Score. This accurate analysis helps users understand their strengths, risks and areas for improvement, allowing them to create more effective and customized training plans.
Sency's motion tracking technology allows for personalization and precision that's simply not possible any other way.
“Many platforms offer generic content based on user surveys, but this approach has limitations,” says Grinker. “Sency's AI assessment provides instant and accurate analysis based on real-time comparison to our gold standard and optimizing demographic segmentation held in our athletic brain, ensuring exercises are performed with proper form, reducing the risk of injury and keeping users engaged.”
For business owners, this means unprecedented understanding of their members, enabling them to make data-backed decisions that dramatically improve key metrics like acquisition, engagement and retention.
Empowering gyms and coaches with AI
Fitness coaches can also benefit from Sency's technology through partnerships with gym management platforms, remote coaching platforms and boutique facilities.
“Gyms can streamline operations by providing professional, fast, and objective instruction to new members,” Grinker said. “This will enhance remote coaching capabilities and continually adapt training plans to meet individual needs. Members can achieve their goals more effectively, enjoy varied and safe routines, and receive personalized instruction even while training remotely.”
Success stories prove Sency's impact
Fitness apps such as WODProof that have integrated Sency's AI technology have reported up to 10x revenue increases, demonstrating the transformative impact the brand's solutions can have.
The secret? Sency encourages new partners to start with A/B testing to see the clear benefits of AI integrations that are quick to implement and consistently deliver great results.
“We've received overwhelmingly positive feedback from our Sency partners,” Grinker said. “With Sency, the future of fitness is personalized, precise and empowering for everyone.”
Sency is not just keeping up with the evolution of the fitness industry, but leading the way, transforming the way the world experiences fitness. The company's goal is to set a new standard for understanding human movement and, most importantly, to make cutting-edge AI technology accessible to everyone.
