April 18, 2023
According to the Spring 2023 Business Trends Index released by Fiverr International Ltd. (NYSE: FVRR), short-form video content, generative AI tools and e-commerce merchants are three trends that are strategically looking to improve their businesses. today. Among the millions of searches in the market, this index lists the services with the highest increase in searches over the past six months, and the top searches for business leaders to expand their companies and reach new customers. services that are
In the United States, searches for claymation recorded the largest increase with an increase of 18,654%, followed by AI and brand identity design, with increases of 1,121% and 968% respectively.
Global search trends over the past six months include:
AI technology. Many companies are exploring ways to integrate AI into their business platforms, working with freelance developers to build custom solutions. Since the beginning of the year, revenue from freelancers who provide technical AI services such as AI app development has dominated the revenue of all AI-related services.
More search terms:
- AI art up 6,967%
- AI, 1,088% up
- Artificial intelligence up 56%
Short video content. In addition to AI, the search for YouTube short editors and creators has exploded, suggesting the platform may be on track to compete with the likes of TikTok and Instagram Reels.
More search terms:
- YouTube short videos up 64,624%
- Instagram reel editor up 4,760%
- TikTok manager up 1,445%
shopping strategy. We also saw a significant increase in searches for freelancers with strategist expertise on Etsy and Shopify. Business owners are looking for guidance on how to attract new customers and retain existing customers in a challenging market.
More search terms:
- 5,348% increase in Etsy sales
- Etsy Digital Planner up 2,366%
- Shopify Manager up 1,065%
Fiverr COO Hila Klein said: We also believe freelancers can help in providing business leaders with the skills and outside expertise they need to rapidly integrate these platforms, re-strategize, and help organizations of all sizes grow and evolve. It also reveals the important role it plays. “
