Sea and Google will work together to develop and scale AI applications across digital financial services, e-commerce, and gaming.
This expanded partnership builds on existing collaborations between the two companies, including the YouTube Shopping Affiliate Program with Shopee and Garena’s Free Fire League on Google Play.
In digital financial services, Sea’s Monee division will work with Google to develop the Agent Payments Protocol (AP2), an open framework designed to support agent-based payments experiences.
Monee will provide input on the design of the protocol to ensure it is robust and secure for Southeast Asia’s digital financial services environment.
The two companies may consider piloting agent payment functionality across their platforms in the future.
In e-commerce, Shopee and Google plan to explore an AI-driven shopping agent that integrates both platforms.
This prototype aims to improve product discovery, user engagement, and transaction processes.
In the gaming space, Garena will assess how Google’s AI tools can improve the player experience and increase productivity in game development and operations.
Garena may also participate in certain early access programs related to Google’s AI research.
Forrest Lee, Chairman and Chief Executive Officer of Sea, said:
“We believe that AI is the next big technology revolution and has huge potential to positively transform our businesses and create value for the market.
Our partnership with Google on AI will drive innovation in the business applications of this technology at scale and make AI more accessible to digitally underserved markets. ”
Sanjay Gupta, President of Google Asia Pacific, said:
“We are excited to deepen our partnership with Sea, who shares our vision for an AI-driven future. By combining Google’s AI leadership with Sea’s innovative ecosystem, we are building products that not only solve today’s challenges, but also define the future of gaming, commerce, and financial services.”
And we develop these solutions responsibly, with user privacy and safety at our core. Together, we will accelerate the adoption of this innovative technology and unlock the immense economic potential of Southeast Asia’s digital environment. ”
Featured image: Compiled by Fintech News Singapore Based on image by user23413193 via Freepik
