SBS has established a value system Viewer trust, content integrity, editorial standards To guide an approach to responsible use of AI, always aims to amplify services in the Australian community and engage under its charter.
SBS implemented substantial foundations to develop a framework that is not only ethical and safe, but also faithful and faithful to SBS' role as a comprehensive, public and open broadcasting station.
SBS's approach to AI use not only reflects technological advances, but continues to responsibly explore the benefits of AI while maintaining editorial independence, cultural integrity and audience transparency.
This value system is at the heart of SBS's three guidelines for using AI with original content.
- AI is an assistant – Maintains human control and monitoring of SBS' AI processes, ensuring reliable, authentic, clearly SBS output is reliable, authentic, and clearly for news and factual content.
- Security comes first – Protect your personal, sensitive, and/or sensitive audiences and corporate data from AI misuse, interference, and loss by applying security safeguards as well as technology tools and applications.
- AI serves strategic goals – Carefully choose whether or not to use AI in SBS, when and how. This means we will consider whether the decision to use AI will ultimately benefit our purpose, our people, and most importantly, our audience. We also use AI only in ways that respect and enhance human creativity, especially for news and factual content, to be transparent about how we use AI and to respect and enhance human creativity.
