Martin Lewis is today on social media highlighting ads on Facebook to sell his services using his image without permission.Martin Lewis said on Twitter
It’s been five years since I sued Facebook and six years since fraudulent advertising began rampant. Four years after their settlement (£3 million to charity). Four years after the White Paper on Toxic Online (not yet law) was published, and 18 months after agreeing to include fraud in it. It’s been a day since I first saw a deepfake scam ad, but still no good laws, no good regulations, good fines for big tech companies that get paid to run these criminal ads No, no mention of when the situation will improve, no promised signs online Helping advertising programs is not enough. Vulnerable people have been scammed, lives have been ruined and people are totally unprotected.
this is
Six years after fraudulent advertising began to proliferate
Five years after suing Facebook.
Four years after their settlement (£3 million to charity).
4 Years From Online Toxic Whitepaper (Not Legal Yet)
18 months after agreeing to admit fraud.
One day after the first deepfake scam ad…— Martin Lewis (@MartinSLewis) July 7, 2023
This video is not sound financial advice and is shown only to highlight the dangers of deepfakes.
Full Article on Martin Lewis Deepfake Video: https://www.money Savingexpert.com/news/2023/07/beware-terrifying-new–deepfake–martin-lewis-video-scam-promoti/
Where are Martin Lewis deepfake video ads that use AI technology to spread misinformation and misleading advice?
@MartinSLewis Assuming this is a scam, use of AI makes it more persuasive pic.twitter.com/spDIVWxVLU
— Daniel Handford (@t0uchscreenguru) July 6, 2023
More examples of deepfakes: https://www.creativebloq.com/features/deepfake-examples
Further Coverage on Martin Lewis Ads Using AI Deepfake Technology
https://www.itv.com/news/2023-07-07/martin-lewis-issues-warning-not-to-fall-victim-to-deepfake-scam-video
https://www.dailymail.co.uk/news/article-12274229/Money-Saving-expert-Martin-Lewis-warns-scammers-using-deepfake-footage-Brits.html
https://www.bbc.co.uk/news/uk-66130785
A stunning new scam video featuring MoneySavingExpert.com founder Martin Lewis is going viral on social media. It aims to promote apps related to Tesla and Twitter founder Elon Musk, using artificial intelligence to mimic his voice and face. Martin has nothing to do with it. It’s a complete fabrication.
The video shows Martin sitting in his office discussing investments in what he calls “quantum AI,” dubbed “Elon Musk’s new project.” Martin’s voice is mimicked with a computer-generated mimicry, which makes it frighteningly convincing. Martin’s frequent guest appearance on “This Morning” is mentioned in the caption.
The video appears to have first surfaced on Facebook, but there are additional reports that it has since spread to Instagram. Martin first received this information via Twitter.
Martin warns anyone watching the video that it is a criminal attempt to steal money.
Deepfake technology: what is it?
A deepfake is a manufactured work of art that uses the likeness of another person to replace the real person in a photo or video. Deepfake or “face swap” is a term often used to describe the process of creating a deepfake.
Deep learning is a method of machine learning that utilizes artificial neural networks to learn from vast amounts of data. Deepfakes are created using this method. For deepfakes, a large collection of images or videos of the person whose likeness is to be replaced serves as training data for the neural network.
Once trained, the neural network can be used to create new photos or videos in which the subject’s likeness is replaced with another person’s likeness. Deepfakes created in this way are so lifelike that they are difficult to distinguish from real footage.
There are several potential uses for deepfake technology, including:
- Entertainment: Movies, TV shows, and video games can use deepfakes to create authentic characters.
- Education: Deepfakes can be used to design interactive lessons that allow students to interact with historical figures and discover other cultures.
- Deepfakes can be used in marketing to develop personalized campaigns aimed at specific people.
However, deepfake technology also comes with a number of potential risks, including:
- Misinformation: Deepfakes are used to spread misinformation by creating fake videos in which politicians and other celebrities say or do things they didn’t actually say or do. may be used.
- Deepfakes are sometimes used to harass and intimidate people by fabricating videos of embarrassing or dangerous situations.
- Deepfakes can be used to steal a person’s identity by creating a fictitious video of them making transactions or disclosing personal information.
There are potential risks with deepfake techniques, so it’s important to be aware of them and take precautions to avoid harm. Here are some tips for identifying deepfakes:
- Look for image or video discrepancies. For example, when someone’s lips don’t seem to match their words, or when their face looks unnatural.
- Check the video or image source. Deepfakes are less likely if they come from a trusted source.
- To verify the accuracy of information in videos or images, please use fact-checking websites.
Deepfake technology is a powerful tool that can be used for good or evil. Deepfakes can pose risks, so it’s important to be aware of the risks and take precautions to avoid harm.
Additional sources of information on deepfake technology are provided below.
Deepfakes are explained on Wikipedia.
https://en.wikipedia.org/wiki/Deepfake
What is a deepfake? How can you spot a deepfake?: https://www.theguardian.com/technology/2020/jan/13/
https://www.techtarget.com/whatis/definition/deepfake is TechTarget’s article on deepfakes.
https://mbakarlo.com/deepfakes-pros-challenges/ is a Medium article explaining the pros and cons of deep fakes.
