Samsung Electronics will hold Samsung AI Week 2026 in 58 countries from May 11th to June 7th.1
Now in its seventh year, Samsung Week is the company’s largest annual global promotion, celebrating its anniversary and thanking customers for their continued support with exclusive deals on a wide range of products. Starting this year, the promotion will be held twice a year under the new name “Samsung AI Week.”
AI-powered experiences in everyday life
The theme of Samsung AI Week 2026 is “Partners in AI Living.” Make every day effortless. Reflecting Samsung’s vision for its AI lineup, including Galaxy AI for mobile, Samsung Vision AI for TVs, and Bespoke AI for consumer electronics, the campaign highlights how Samsung’s AI experiences can help make everyday life easier, more intuitive, and more connected.
The promotion features a wide range of Samsung products, including the latest releases such as the Galaxy S26 series, Galaxy Buds4 Pro, mini LED TV, Q series soundbar, Bespoke AI Laundry Combo, and more.2
To help users discover a more seamless AI-powered lifestyle, Samsung is also highlighting platforms that complement its devices, including Samsung Health, Samsung TV Plus, and SmartThings. Through a dedicated page on Samsung.com, visitors can explore additional ways to enhance their Samsung AI experience.
Personalized recommendations for daily life
For customers who opt in to marketing, the Personalized Recommendations section provides product suggestions based on the devices they own and their user activity, helping them find the options that best suit their needs and interests.3
Samsung.com will also spotlight a curated selection of products built around three key lifestyle categories: Care Companion, Entertainment Companion, and Home Companion. Featured products designed around everyday scenarios support experiences such as building personalized workout routines, making sports more immersive, and helping users build smarter homes for life’s big moments like moving or getting married.4
Additionally, the Complete AI Setup section features recommended product combinations across categories, allowing customers who are already using Samsung products to experience a more connected ecosystem. This section presents products that are commonly used together, organized by product type such as Galaxy mobile devices, TVs, and consumer electronics.
Enhanced rewards throughout Samsung AI Week
During the promotional period, customers who purchase products on Samsung.com can earn additional benefits.5 Samsung Rewards points can be redeemed on various platforms including Samsung.com, Galaxy Store, and Samsung Art Store.6 During the event, customers can also check their remaining points on the Samsung AI Week 2026 page.7
More information about Samsung AI Week 2026 can be found on Samsung.com in your region. The campaign will be featured on digital billboards at major landmarks around the world, including New York’s Times Square and London’s Piccadilly Circus, from May 11th to June 7th.8
