Samsung hires former Apple executive Murat Akbacak to its AI center

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Samsung teeth Reportedly Original apple An executive running the company's new artificial intelligence research center.

The operation is led by an Apple veteran Murat Akbakhak,he” Siri“Samsung's take on Apple's personal digital assistant is focused on advancements in personalization, contextualization, conversational and multimodal AI,” Bloomberg reported on Tuesday, June 11, citing an internal Samsung memo.

Samsung did not respond to PYMNTS' request for comment.

company Decision made Around the same time, Apple is gaining attention AI PlanningAccording to the report, Samsung will open a new North American AI center, bringing together teams from California and Toronto, to improve and streamline operations.

Siri is a big part of Apple's AI plans, and the company's new Apple Intelligence The system gives the assistant a “massive IQ boost.”

This means more natural language recognition (even if a user changes their mind mid-sentence), the ability to write instructions to Siri by double-tapping the lock screen, and understanding context between apps.

Meanwhile, Samsung is working on incorporating a voice assistant. Bixby, AI-powered transformationA company executive said in March:

“Generative AI and [large language model] With advances in technology, we believe we need to redefine the role of Bixby and equip it with generative AI to become smarter in the future.” Choi Won-junSamsung's executive vice president of mobile operations said at the time:

He added that this will “enable more natural conversations and an interface that supports the Samsung products in our ecosystem.”

Meanwhile, PYMNTS released a report on Apple Intelligence on Wednesday (June 12). Private Cloud Computing Learn about services for handling complex AI tasks and what it means as businesses increasingly use AI to process and analyze sensitive data.

“Apple's new private cloud computing service Area It's a comprehensive set of guidelines on data privacy and security that sets the tone for all businesses.” Jannick SchradeCEO and co-founder of computing startup Arciumsaid PYMNTS.

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