This expansion will enable government agencies, private enterprises, and service providers to deploy AI systems that understand and work natively in Arabic to support customer service, employee productivity, and operational workflows.
sales force launches Agentforce in Arabic, taking an important step in bringing autonomous AI agents to organizations across the UAE. This expansion will enable government agencies, private enterprises, and service providers to deploy AI systems that understand and work natively in Arabic to support customer service, employee productivity, and operational workflows.
With the availability of Arabic for service agents and employee agents, organizations across the Middle East can now more accurately and quickly deliver customer and citizen services in local languages 24 hours a day, seven days a week. This update will enable businesses to automate high-volume repetitive tasks, improve operational efficiency, and support Arabic-speaking employees through intelligent digital assistants. This move is in line with the UAE’s national goals on digital transformation, AI adoption and human resource development.
Agentforce Service provides an integrated platform for delivering customer service across industries and communication channels. It is designed to operate continuously, combining human expertise and AI-driven workflows to reduce operational costs, accelerate case resolution, and provide proactive, data-driven support. This system places both AI and human agents in a collaborative environment from initial contact to final resolution.
Employee agents act as digital assistants for your staff, supporting them with their daily tasks, automating routine actions, and seamlessly integrating into workplace tools like Slack and mobile applications. Leveraging organizational knowledge to help employees prepare for meetings, manage internal processes, access benefit information, and complete administrative tasks ultimately increases productivity and frees teams to focus on strategic work.
The introduction of Arabic Agentforce builds on Salesforce’s growing investments in the Middle East, where demand for trusted AI systems and modern digital platforms continues to grow. This development will strengthen the region’s transition to AI-enabled public services, a digitally empowered workforce, and next-generation customer experience models.
