Known as one of the premier global events in the CX space, the Customer Experience Live Show Middle East kicked off its sixth edition with the launch of the 2023 Customer Experience Live Intelligence Report. This highly anticipated report reveals key insights and priorities shaping the Middle East CX landscape and the transformative potential of artificial intelligence (AI) and machine learning (ML) in improving loyalty, growth and operational efficiency. was shown.
The report highlighted that organizations in the Middle East are prioritizing enhancing their AI capabilities and CX infrastructure. 52% of companies are willing to invest more than his $200,000 in improving their CX technology capabilities this year, showing that they are making significant efforts to harness the power of AI and ML. Leveraging these technologies, businesses can better understand customer behavior, deliver personalized brand experiences, optimize customer journey mapping and improve CX.
Additionally, the report reveals that 37% of businesses are investing in AI, recognizing AI’s potential to continuously transform customer interactions into actionable insights. Additionally, 32% of organizations prioritize workflow automation to increase operational efficiency and improve customer experience.
To achieve the goals of their CX strategy, organizations are upgrading their customer experience tools. According to the report, 27% of organizations are investing in customer relationship platforms, 21% are investing in personalization platforms, 21% are investing in contact center solutions, and 27% are re-evaluating their customer feedback management tools. got it.
Ayusha Tyagi presenting the Customer Service Live Award
Image Credits: Courtesy
Additionally, 40% are enhancing their CRM and customer data platforms, and 35% are re-evaluating their customer journey mapping platforms for 2023.
At the launch of the Customer Experience Live Intelligence Report 2023, Ayusha Thiyagi, Managing Director of Customer Experience Live, said that technology solutions can be used to better understand customers and deliver measurable return on investment (ROI) for brands and businesses. emphasized the importance of .
Medcare CEO Shanila Raiju emphasized the importance of CX, stating, “Medcare is committed to providing our customers with the best possible care and experience. CX is aligned with our culture and values. It is embedded and we are proud to continue to enhance it.”
The sixth installment of the acclaimed Customer Experience Live Show Middle East took place over two days on 23rd and 24th May 2023 at the Address Hotel Dubai Marina. This globally recognized event was held in conjunction with the inaugural CMO Show Middle East 2023 and Contact Center Show Middle East 2023, further strengthening its position as the leading global gathering in the CX domain. Distinguished CX leaders from local and global contexts will gather at the event to explore cutting-edge technologies, innovative business models and customer-centric strategies aimed at driving corporate performance and overcoming industry challenges. built an unparalleled platform for
In addition, the Customer Experience Live Awards program recognizes outstanding performances by prominent organizations such as stc, Dubai Police, ACWA Power, Riyadh Airport, Saudi Import & Export, ccc by stc, Medcare, Foolas Holding, Al Jazeera Bank, Saudia Cargo, Invita and Raya. Awarded for CX efforts. CX. These organizations were recognized for benchmark excellence in delivering superior customer experiences.
Mansour Al Dharan, CEO of ccc by stc, expressed his excitement about digital transformation in CX, highlighting the company’s commitment to designing futuristic solutions. Similarly, stc channel representatives emphasized that customer satisfaction is the driving force behind their efforts, and that customer experience is critical to improvement.
To download the report and learn more about Customer Experience Live, please visit:
https://www.customer-experience.live
