By 2026, 90% of online content could be generated by AI. Uncover the opportunities and dangers of a post-truth society as the world moves toward this future.
Oxford Dictionaries declared ‘post-truth’ as the international language of the year for 2016, at a time when much of the online content was inundated with misinformation and disinformation. Since then, the rise of generative AI such as ChatGPT, DALL-E, and Midjourney has further blurred the lines between truth and falsehood.
But while AI and fake news are real threats, there is also room for optimism. WGSN CEO Carla Buzasi sits down with WGSN Insight Senior Her Strategist Cassandra Napoli to discuss her AI for positive purposes, including imaginative storytelling and meaningful applications in areas such as urban planning. Find out how to take advantage of it.
So what is real and what is not? WGSN subscribers will find out why hope and fear come together in a report on the post-truth era that focuses on the effects of reality-distorting, artificially manipulated content. Or request a demo for a balanced perspective on the future of AI.
little by little towards reality
“A few months ago my mom emailed me asking if I had met the Pope at Balenciaga. It now has 8.8 billion views on TikTok, and celebrities have come out, like Chrissy Teigen saying she was hooked — and that’s because her mom wasn’t alone, and age doesn’t necessarily mean that she’s here. We are dealing with a slightly bigger problem.”
AI as a force for good
“The rise of AI in urban planning and urban development is of interest to me. Much of the work in AI is described as mere gimmicks at this experimental stage, but some creators are interested in using AI as a real-world solution. Zach Katz, an artist who leverages DALL-E to reimagine cities as pedestrian-friendly zones, shares Google Street View addresses with AI. , directing the AI to add or remove certain elements, proposing new ways to design the cities of the future.”
Introduction of laws and regulations
“We talked a little bit about the digital care culture. From a social media perspective, it will be a kind of trinity of parents, governments and brands working together to protect young users. is 13. Add to this the idea that by 2026, 90% of online content could be AI-generated, and there is real danger.”
– Cassandra Napoli, Senior Strategist, WGSN Insight
Head over to Apple or Spotify to listen to the full discussion of the Lives of Tomorrow podcast episode “The Truth’s Dilemma – Trust and Misinformation with the Rise of AI.”
