New York City-based AI video creation platform Mirage has raised $75 million in growth funding from General Catalyst’s Customer Value Fund, bringing total funding to more than $175 million. This capital will support the company’s next phase of growth as it expands its global footprint and advances its ‘agency’ video editing technology.
The company, which operates a captioning platform, uses artificial intelligence to enable users to create professional-quality videos, often from simple text prompts. Mirage positions its product as a full-stack video workflow solution that allows users to start with raw footage, or no footage at all, and turn it into a polished final product.
This funding comes as Mirage continues to see strong adoption across a broad user base. The platform is used by over 20 million people around the world, including individual creators, small businesses, and corporate marketing teams. To date, users have created over 250 million videos on the platform.
With this new funding, Mirage is focusing on two key growth areas. On the product side, the company aims to double down on agent video editing capabilities and recreate the flair and execution of professional editors through AI. On the growth front, Mirage is accelerating its international expansion, particularly in Asia, where demand for video creation tools is rapidly increasing.
General Catalyst’s partnership with Customer Value Fund reflects its strategic approach to growing distribution and customer acquisition. Unlike traditional venture financing, the CVF model provides non-dilutive capital tied to customer growth, allowing Mirage to scale efficiently while maintaining ownership.
Mirage leadership believes that AI is changing the competitive dynamics of software. As development becomes faster and more accessible, differentiation is moving beyond product quality alone to distribution, customer acquisition efficiency, and capital efficiency.
