This addition brings a cloud ecosystem and enterprise AI implementation perspective to the council, which will advise Qlik on practical and responsible AI adoption.
Philadelphia, January 21, 2026–(Business Wire)–Qlik®a global leader in data integration, data quality, analytics, and artificial intelligence (AI), today announced that Mark Relph, Director of Amazon Web Services (AWS), has joined the Qlik AI Council. The council advises Qlik on how organizations can leverage AI with managed, understood, and actionable data, with a focus on practical guidance that supports real-world implementation rather than experimentation.
Relph brings experience at the intersection of cloud services, partner ecosystems, and enterprise adoption. At AWS, we work closely with our partners and internal product teams to help translate market needs into reproducible approaches that customers can implement at scale. Throughout his career at AWS, he has helped launch more than 32 services, including AWS Lambda, API Gateway, Amazon Bedrock, and Amazon Q.
“Enterprise AI lives or dies in ecosystems, not prototypes. Once AI starts driving action, trust and context are no longer optional,” said Mike Capone, CEO of Qlik. “The AI Council exists to challenge our assumptions and keep our work focused on what our customers can safely deploy at scale. Mark brings deep experience in translating what businesses and partners need into repeatable approaches. His perspective will help us stay firmly anchored in real-world execution.”
“I’ve seen how quickly organizations move from a focus on AI to a pressure to achieve measurable outcomes,” says Mark Relph. “That change has exposed familiar problems such as inconsistent data, unclear definitions, and fragmented execution across teams and tools. Qlik has made it clear that it will directly address these issues after participating in discussions at Qlik Connect.”® In 2025, we’re excited to contribute to the AI Council and support our work to help customers operationalize AI with data to back it up. ”
Qlik launched the AI Council in 2024 to bring in external expertise on how to shape products and guidance for customers to adopt AI with proper governance and responsibility. In addition to Relf, current council members include Nina Schick, Dr. Raman Chaudhry, Kelly Forbes, and Professor Michael Bronstein, representing perspectives across AI governance, responsible application of AI, policy and public-private collaboration, and academic research.
Click here to learn more about Qlik’s AI Council.
About Qlik
Qlik transforms complex data situations into actionable insights that drive strategic business outcomes. Serving more than 40,000 customers worldwide, our portfolio provides advanced enterprise-grade AI/ML, data integration, and analytics. Our AI/ML tools are practical and scalable, leading to better decisions faster. We excel in data integration and governance, providing comprehensive solutions that work with diverse data sources. Qlik’s intuitive analytics reveals hidden patterns, empowering teams to tackle complex challenges and seize new opportunities. As a strategic partner, our platform-independent technology and expertise give you a competitive edge.
