Prime Video’s innovative Mirzapur S3 campaign ‘Bano Guddu Bhaiyya Ka Right Hand’, a WhatsApp and AI experience, garnered 50,000 organic users in 24 hours.

AI Video & Visuals

If there is one world as we know it, Mirzapur, It goes to show that loyalty matters more than anything else, and now fans can prove their loyalty to Mirzapur's 'Good Bhaiya'. Mirzapur In season 3, Prime Video gave fans the ability to directly contact the show's characters through WhatsApp, allowing them to become his right-hand man.

Through a custom chatbot experience, avid fans of the show will be able to converse with Guddu, complete a series of exciting missions and be immersed in the show's unique speaking style. The bot promises a range of AI-generated rewards, from personalized videos of Guddu Bhaiya speaking to them, to Mirzapur memes featuring themselves, and a grand finale showdown featuring Guddu, Golu and their adversaries.

Mirzapur's foray into sophisticated AI has already garnered 50,000 users, entirely organically, in the first 24 hours, with thousands more flocking to become Guddu Bhaiyya's right-hand man. To try out the experience for yourself, simply send a “Hi” to 9324965791.

Produced by Excel Media & Entertainment, Mirzapur Season 3 is directed by Gurmmeet Singh and Anand Iyer. It features an all-star ensemble cast including Pankaj Tripathi, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjum Sharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik and Manu Rishi Chadha. The 10-episode series will premiere exclusively on Prime Video on July 5.

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-Based on press release

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