July 14, 2024
3 minutes viewing
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In this Healio video perspective: Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, We explain why itβs important to avoid using AI to generate content for your website.
“The content you write for your website has to be really engaging and understand human behavior, and AI can't do that,” Evans said.
According to Evans, AI can also be used in online marketing, recommending using it for “routine tasks” such as observing trends in patient interests and creating content outlines.
“We're basically using AI to create blueprints and outlines, and then we bring the human touch to make it happen,” Matossian said.