Following a successful partnership with the Mountain West Conference (MWC), Magnifi by VideoVerse is expanding access to its advanced AI-powered solutions at the collegiate level. The company's technology helps collegiate sports organizations and conferences create dynamic, immersive viewing experiences for their fans.
Magnifi uses AI to streamline content editing, personalization and distribution for social media with flexibility and scalability at no extra cost. It helps you create real-time highlights for multiple games across formats and devices. Enhanced workflow features include multi-stream highlights, AutoFlip for better aspect ratio content, and integrated account sharing for targeted distribution.
“Magnifi is a great tool to streamline in-game and post-game highlights for all Mountain West sports.” Justin Packard, director of digital and social media for the Mountain West Conference“AI-generated highlights allow us to instantly post social content after each match for our fans to enjoy.”
By partnering with Magnifi, MWC saw a surge in social media engagement and viewership metrics, significantly increasing its online presence.
- 151% increase in Facebook views: from 345,417 to 943,555 (August 2023 to January 2024)
- 148% increase in YouTube views: from 326,930 to 812,813
- 139% increase in YouTube watch time: from 671,052 minutes to 1,605,306 minutes
- 139% increase in YouTube subscribers: from 1,246 to 2,213
“Magnifi's vision is to provide sports organizations with the cutting-edge technology they need to enhance the fan experience.” Vinayak Shrivastav, CEO and Co-Founder, Magnifi“We are excited to continue working with collegiate conferences and organizations to make sports coverage more engaging and accessible.”
Magnifi's partnership with MWC demonstrates how the company's advanced AI can address key challenges in sports video production, including automated highlight creation and seamless social media sharing. Magnifi will continue to help collegiate sports organizations produce intelligent, digitally-ready videos that increase content value and engagement, and efficiently reach wider audiences across social media platforms.
Magnifi has won awards such as “NAB Show Product of the Year 2023” and “Best Emerging Tech Company” at the SportsPro Media OTT Awards 2022.
