Pinterest 
pin It broke analyst estimates of second-quarter revenues on Thursday as rising marketing spending on the platform was driven by artificial intelligence-powered advertising tools.
The rapid growth of the social media platforms of Gen Z users, who represent more than half their user base, is now caught up in AI-powered tools for personalized, automated campaigns, making the platform attractive to advertisers.
Pinterest results follow the meta 
Meta And reddit's 
rddt Last week's strong second quarter performance. In contrast, snap 
snap It reported the slowest quarterly revenue growth in over a year.
The company continues to drive demand for advertising, with its focus on direct-responsive ads designed to encourage specific actions such as shopping, app downloads, and website visits.
“We are a personalized shopping destination for users and an AI-powered performance platform for advertisers, making us the best product market ever,” CEO Bill Ready said in a statement.
Pinterest has Google and third party advertising deals 
GoogAmazon.com 
amzn and Magniit, ad platform 
mgni.
Second quarter revenues rose 17%, breaking the average analyst estimate of $974.8 million, according to data compiled by LSEG.
Global monthly active users on the platform increased by 11% to 578 million, surpassing the estimated 553 million.
Pinterest expects third quarter revenues to range from $1.03 billion to $1.05 billion, an estimate of $1.03 billion.
