Seattle, June 25, 2025– (Business Wire) – Picturetory, a leading AI-powered video production provider, today said Pictured MCP Servera new lightweight integration layer that enables developers, AI assistants and automation platforms to build intelligent video workflows with unprecedented ease and flexibility.
The Picturetory MCP server is fully compliant with the Emerging Model Context Protocol (MCP), allowing clients such as Claude Desktop, Cursor and other automation tools to discover and coordinate video creation capabilities through natural language. Publish modular tools (such as Create -Storyboard and Render -Video) that handle the complexity of input validation, sequences, and API orchestrations behind the scenes.
“The rise of AI assistants and agent-driven automation has given us the opportunity to simplify access to video creation APIs,” said Vikram Chalana, CEO of Pictory. “MCP servers eliminate the need for custom code and deep technical integration. Now, anyone can create professional branded videos just by explaining what they want.”
The server allows clients to dynamically configure workflows by combining high-level operations. For example, users will “create personalized outreach videos for all medical customers in the Midwest” and extract all customers lists from CRM behind the scenes, select video templates, generate storyboards, apply voiceovers and branding, render through all natural languages, through the final video.
The MCP server is designed to make the most of your flexibility and supports a tool-based architecture that allows you to discover and invoke each feature individually. This modular approach gives AI assistants and developers complete control over their workflow configuration without fighting the API payload.
Setup is easy. Developers can use Picture API credentials to configure MCP clients (e.g. Claude Desktop) to instantly access the entire range of video creation tools. Detailed instructions and examples of configuration are available on the Picture website.
Looking ahead, Picturetory plans to extend the capabilities of its MCP server to include video transcription, summaries, PowerPoint and PDF input, no-code integration, and cloud host deployment.
About Picture
Picture.ai is an AI-powered platform that converts scripts, blog posts, PowerPoint and other existing content into market-ready, professional-quality videos. With its mission to create videos that are accessible to everyone, Pictory serves marketers, educators and enterprise teams around the world.
